The Consumer Health division of Bayer has selected Interpublic as the global agency partner for all creative, production and media, responsible for marketing activities for some of the most trusted and well-known brands in self-care. The selection of an integrated agency across brands and regions represents a new era in how Bayer intends to grow consumer love and trust in iconic brands like Aspirin, Bepanthen, Claritin, Canesten and more. The shift intends to capitalize on the acceleration of GenAI tools and capabilities to better engage with consumers at the local level. “Our new agency model addresses two competing forces in…
Autor: Tomilli Team
R/GA, the global creative innovation company for the intelligence age, today announced the appointment of Giacomo Groff as General Manager of its São Paulo, Brazil office. Groff will oversee the agency’s Brazilian market, driving business performance, elevating creative excellence, cultivating a diverse team of talent and integrating operations with the America’s region. Groff will report directly to April Quinn, President of R/GA Americas. In his new role, he will work closely with clients such as Sephora and Google, while collaborating with the global leadership team to ensure São Paulo continues to operate as a strategic hub within R/GA’s network. His…
AKQA has appointed Baiju Shah as Global CEO, ushering in a new chapter of innovation and growth. Baiju joins from Accenture Song where he was most recently Global Chief Strategy Officer. His appointment reflects WPP’s mission to deliver outstanding creativity coupled with expertise in AI, data, and technology. Baiju will lead AKQA at a time when clients look to turn rapid cultural change and AI into new opportunities. His deep expertise across creativity, strategy, technology, and AI will help brands capture this moment and guide AKQA into its next chapter. His appointment reinforces AKQA’s continued commitment to creative innovation on…
MRM has launched AI Relationship Management (ARM), a proprietary solution designed to redefine how brands build and sustain customer relationships in the era of artificial intelligence. Positioned as the first agency offering built for AI-mediated interactions, ARM integrates CRM, customer experience, commerce and media to help brands achieve visibility, trust and loyalty in a landscape increasingly shaped by AI. The new solution responds to shifting consumer and business behaviors, with 80% of consumers relying on AI-written results for nearly half of their product searches and 60% of B2B procurement decisions guided by AI-driven insights. By addressing these changes, ARM helps brands…
PHD is leading the board at the Festival of Media Latin America Awards 2025, after receiving 26 shortlists for its work across the region. In total, the agency was nominated for 12 campaigns across 16 categories, with work coming from five markets: Costa Rica (8 shortlists), Chile (6), Mexico (6), Colombia (3), and Puerto Rico (3). PHD’s work includes the most shortlisted campaign at the show: ‘Me Feat. Me’, a campaign for Nosotras in Chile, which received six nominations. The ground-breaking campaign turned a trans artist’s unreleased pre-transition song into a duet between his past and present selves – performed…
At Apple, we’ve always focused on creating technology that empowers people and enriches their lives. We design our products to be intuitive and simple to use, to work seamlessly together, and to protect people’s privacy and security. Since we launched the App Store in 2008, we’ve also worked with developers to create one of the most vibrant, safe, and successful digital marketplaces in the world. Millions of people in Europe choose Apple products because they love and trust them. Developers choose them to reach users globally and build thriving businesses. It’s a model that works — in Europe and around…
Volkswagen is launching the next phase of its ‘YourVolkswagen’ brand platform with a new social first campaign, telling the thumb-stopping stories of real-life fans and their love for the iconic brand. ‘YourVolkswagen’, created with adam&eveDDB London, celebrates the enduring role of the brand in the lives of its drivers and fans, by spotlighting real Volkswagen drivers who tell the true and authentic stories of why the car marque means so much to them. The latest iteration features the personal stories of five drivers who are united by a long-term relationship with the brand, proving that love for Volkswagen lasts a…
R/GA, the global creative innovation company, announced today it has appointed the internationally acclaimed designer, Ren Rigby, as its first ever Global Chief Brand Officer. Ren, formerly known as Mike Rigby, re-joins R/GA from Proto, where they co-founded the innovation consultancy. Reporting to Tiffany Rolfe, Chair and Global Chief Creative Officer of R/GA, Ren will focus on elevating R/GA’s new independent agency positioning and bringing it to market. Ren will also be responsible for evolving the R/GA brand identity, including branding its new AI products and blueprint ecosystem, and playing a strategic role in helping to drive growth for R/GA…
Following the recent nomination of Provit Chemmani as CEO Africa, based in Johannesburg, Havas announces the appointment of Alberto Canteli as Executive Chairman Africa, effective September 1st, in addition to his current responsibilities as Chairman and CEO of Havas Nordics, Benelux, Central & Eastern Europe, and the Middle East. This strategic appointment underscores Havas’ ambition to accelerate growth across the African continent, a region undergoing rapid transformation and rich with potential. With a strong track record in managing complex and diverse regions, Alberto brings both strategic vision and operational excellence to this key market. He has successfully led the deployment…
Samsung will bring together industry-leading technologies and innovations across advanced semiconductors, data centers, shipbuilding, cloud services and maritime technologies OpenAI, Samsung Electronics, Samsung SDS, Samsung C&T and Samsung Heavy Industries today announced a letter of intent (LOI) for their strategic partnership to accelerate advancements in global AI data center infrastructure and develop future technologies together in relevant fields. This expansive collaboration will bring together the collective strengths and leadership of Samsung companies across semiconductors, data centers, shipbuilding, cloud services and maritime technologies. The signing ceremony was held at Samsung’s corporate headquarters in Seoul, Korea, attended by Young Hyun Jun, Vice…