At HUAWEI CONNECT 2025’s WAN Roundtable, Kenneth Bagarukayo, Commissioner of Data Networks at Uganda’s Ministry of Information and Communications Technology (ICT) & National Guidance (NG), delivered the speech “Digital Uganda Vision: Achieving Universal Economic Progress Through Digital Infrastructure.” During the speech, he shared Uganda’s experiences and determination in building a unified cloud and network infrastructure. Uganda faces a key challenge in last-mile coverage, as some remote areas lack access to optical networks. This hinders the government’s ability to extend digital services to these regions. Currently, it covers only around 100 Ministries, Departments, and Agencies (MDAs). Uganda also faces challenges in reliably…
Autor: Tomilli Team
Earlier this year during Spotify Advance, we announced a series of updates to make advertising on Spotify more flexible and automated. Today, we’re building on that momentum with a powerful suite of new partnerships and product features designed to make it even easier for advertisers to buy, create, and measure success on Spotify. New partnerships and expanded reach We’re continuing to invest in automating our ad platform with enhancements across our automated buying channels: the Spotify Ad Exchange and Spotify Ads Manager. Spotify Ad Exchange For the first time, advertisers using Amazon DSP can now access Spotify’s audio and video inventory. This partnership brings together Amazon’s trillions of…
Ads polished to perfection and pushed through mass media channels. For decades, this was the standard operating system for our industry. Brands taking a one-size-fits-all approach, banking on a single, overarching creative idea to reach large audiences everywhere they looked or listened. Repeated exposure to that same message equaled success. But the game has changed. Today’s consumers live in a voracious ecosystem of reels, memes, recaps and 7-second soundbites. Each of us in a unique labyrinth of content, an elusive algorithm curating our route. The endless scroll, tailored to our distinct behaviors and interests, has us craving constant novelty—reflected in our fleeting attention spans that all but guarantee how every other ad is a skip waiting to happen. For brands and marketers looking to get a particular idea across, this new reality presents a challenge. Competition is no longer category-specific. It’s everyone, all the time. Breaking through this sea of sameness…
Mercedes-Benz India’s ‘Dream Days’ campaign by Team X, part of BBDO India is an ode to the dreams and dreamers of the nation. India is a land of dreamers. Our dreams define us. They inspire what we create and ignite what we desire. Anchored on this truth, Mercedes-Benz India has launched its festive campaign ‘Dream Days’ – created by Team X, part of BBDO India. At its heart, ‘A Dream is Never Too Far Away’ is a celebration of India’s dreams and dreamers, as seen from the eyes of the Star. Where every road, every curve, every fleeting encounter reflects…
IPG’s Agentic Systems for Commerce (ASC) publishes new research showing that consumer goods companies face an unprecedented challenge: the retail landscape that once built industry fortunes has fundamentally transformed, leaving traditional operating models disadvantaged in a world where commerce now moves at machine speed. Complexity is compounding faster than organizations can adapt. Millions of dynamic digital shelves, shifting algorithms, and rising retail media costs demand a level of speed and precision that fragmented teams and tool-heavy approaches simply cannot deliver. Those that re-engineer for machine-speed execution will gain a measurable edge. In fact, our research shows that companies deploying an…
BBDO India, in collaboration with the World Gold Council, has unveiled their latest campaign, “The Moment Is Gold”, aimed at a new generation of gold buyers, Gen Z and young millennials. The campaign redefines how gold is perceived and purchased, shifting the focus from grand occasions to the everyday, personal milestones that make life meaningful. The campaign showcases gold jewellery as an integral part of everyday moments and fosters a deeper emotional connection with gold, while positioning it as a reflection of modern, aspirational lifestyles. It aims to extend gold jewellery’s appeal beyond key life events such as weddings and…
Over the past 20 years, YouTube has evolved from a simple site for sharing videos into the most-watched streaming platform in the U.S., hosting more than 20 billion videos. Meanwhile, creators have gone from hobbyists with webcams to building studios and global fandoms that rival those of Hollywood. Those fans are watching and participating across every screen, with CTV now surpassing mobile to become the No. 1 way to watch YouTube in the U.S. These shifts challenge conventional thinking about the traditional marketing funnel and the role of video across the consumer purchase journey. Beyond the funnel: A new kind of consumer journey…
Integration will advance Samsung’s AI-powered functionality to help users discover information, connect with content and get more from their screens Samsung Electronics today announced a new integration of Microsoft Copilot with its 2025 lineup of TVs and Smart Monitors, building on Samsung’s commitment to offering even more personalized and intelligent features on screen with Samsung Vision AI. With Copilot built into the display, users can access Microsoft’s powerful AI companion through a simple voice command or click of the remote, making it easier to search, learn and engage with content directly from their screens. “Through our open AI partnerships, Samsung…
Accor is pleased to announce the appointment of Ranju Alex as its CEO for South Asia (covering India, Bangladesh, and Sri Lanka). Accor is a leading hospitality player and operates over 70 hotels in the region with over 30 hotels in the pipeline. Ranju is a highly accomplished hospitality professional who has until recently been the Regional Vice President for South Asia for Marriott International, running over 170 hotels across the region. Ranju began her career with The Oberoi Group in 1993 and has been in several leadership positions with Marriott International in a highly successful career which spans three…
AKQA is pleased to announce the appointment of Cyril Louis as Executive Creative Director for the Middle East and North Africa. His appointment marks the next chapter in AKQA MENA’s growth and vision of bringing together talent with purpose, to elevate the region’s creative and strategic capabilities. Cyril’s journey reflects a deep commitment to innovation and creative excellence. With a foundation in both Mechatronics and Fine Art, he embodies a rare hybrid of technological acumen and artistic vision. His global journey spans over two decades, with leadership roles across Europe, Asia, the United States and the Middle East, where he…