To further strengthen and develop Grey’s data strategy practice to drive value for clients, Grey has announced the promotion of Beth Rolfs to Global Chief Data Officer. With a focus on integrating standard practices around new technologies, including applied and generative AI, Beth will help to streamline processes and improve efficiency, decision-making, and campaign success.
“Beth is a trained data scientist who is deeply creative and believes harnessing the power of AI will transform and create new value for our clients,” shared Grey’s Global CEO, Laura Maness. “At Grey, we’re leveraging a methodology that provides community and collaboration across brand, engagement and data strategy disciplines. With Beth’s promotion, we are scaling the agency’s ambition to create Famously Effective ideas everywhere, all the time.”
Partnering closely with Jonathan Lee, Global Chief Strategy Officer at Grey and responsible for Grey’s overall strategic offering, he commented “The integration of AI techniques such as predictive analytics and synthetic data generation is helping us to drive innovation in targeting, personalization, and optimization of content, making campaigns more relevant and impactful for our clients. With Beth in her new role, we will be able to further enable more sophisticated, data-driven services such as advanced analytics, AI-powered creative solutions, and personalized marketing strategies.”
Combining her data training and creative muscles, Beth will work across multiple data sets to uncover hyper relevant insights at every stage of the strategic and creative process to ignite and inspire Famously Effective ideas — a skill she successfully honed as Chief Data Officer of Grey New York and now will expand globally.
“I’m excited to ensure that Grey is on the front foot of modern approaches to advertising. Our focus is not just data access and presence,” said Beth. “Data is the fuel behind insights, not simply a proof point or a marker of success. It is the foundation of every strategy. Because data on an individual level might be interesting but when collected, combined, and interrogated, can be transformed into information that inspires culturally relevant and brand building ideas.”
Taken from: Grey