The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares…
Browsing: Marketing trends
We’ve all seen how completely digital technologies have changed the landscape for brands. With the dramatic rise of e-commerce, video…
Ogilvy announced today that Maria O’Keeffe has been appointed Global Chief People Officer. Maria will be responsible for all aspects…
The Coca-Cola Company today announced an industry-leading goal to significantly boost its use of reusable packaging. By 2030, the company…
Expanded global media role includes wider GroupM solution, appointment of Essence to manage biddable media. Mars, Incorporated has retained WPP’s…
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released The Next Generation of Consumer Behaviors, a research…
Suchi Sastri, Managing Director and Partner (Boston Consulting Group). Google and Boston Consulting Group conducted a series of surveys to…
Philip Steggals, Global Head of Research at Kadence International. If there’s one thing we can be certain about in these…
Watch the full session of “Conversations in Health: Pharma Marketing in a Hybrid World” above. Recognizing that they have lagged…
The excitement has been building and it’s finally here… Cannes Lions 2021 and the world will be watching. This year’s…