According to prevailing sentiment, customer service is dead. While baby boomers lament the loss of the personalized attention they once enjoyed, Gen Zers demand apps that deliver instantaneous results and eliminate the need to speak to human beings. Meanwhile, everyone is frustrated with long wait times, out-of-stock notices, ineffective automated prompts, and many undertrained employees who aren’t em- powered…
Browsing: Marketing trends
“Eh, it’s good enough.” Have you ever uttered these words when creating your own marketing materials for your business? If…
Juan Isaza is Vice-President of Strategy and Innovation at DDB Latina and the President of DDB Mexico. The discussion is decades old:…
Wunderman Thompson reveals ‘The Inspire Score: Top 100 2022’, a ranking of the Top 100 Most Inspiring Brands in the…
Thomas Christoffersen You have managed to win gold at the two editions of the Luum Awards, a competition with big…
The economic landscape alongside consumers’ approach to content, commerce and community sets the tone for ten key media trends in 2023.…
Edelman today announced the global launch of Edelman Smithfield, a financial communications boutique that specializes in the financial markets and…
The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares…
We’ve all seen how completely digital technologies have changed the landscape for brands. With the dramatic rise of e-commerce, video…
Ogilvy announced today that Maria O’Keeffe has been appointed Global Chief People Officer. Maria will be responsible for all aspects…