Measure and make measurable The 16th-century astronomer Galileo said, “Measure what is measurable and make measurable what is not so”.…
Browsing: Marketing trends
WPP today announces the acquisition of amp, one of the world’s leading sonic branding companies. amp’s expertise will strengthen WPP’s offer…
With live shopping predicted to represent 20% of all e-commerce sales by 2026, social platforms, e-retailers, and brands are engaged…
Health On Her Terms is a study of the way in which women are reflected in health and wellness media and advertising compared with the way…
Dentsu Sports International today announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data,…
Berlin, 19 April 2023 – ShowHeroes Group, a global leader in digital video, offering content, tech, and advertising solutions, continues its…
FULL CREDIT LIST Client: Hellmann’s Agency: Edelman GCCO: Judy John CCOs: Stefan Ronge, Mattias Ronge Global Creative Director: Andrew…
Inspired B2B initiative dedicated to inspiring growth for ambitious B2B brands Global marketing network Wunderman Thompson is today announcing the…
VMLY&R brands brought home an incredible 27 awards from the 2023 CLIO Awards! “Los Santos +3°” by ALMA 11:11 AUDIO and Produka…
EssenceMediacom has topped the shortlist for the Festival of Media Global Awards with 68 nominations – a new record for…