From attention to relevance, trust, and culture A decade ago, marketing had a clear obsession: capturing attention. Today, that logic,…
Browsing: Marketing trends
5 keys to growing with AI, content creation, and community Marketing is entering a new phase. It’s no longer just…
The Mandela Effect occurs in situations in which the public’s collective memory recalls something a certain way… when in reality…
In 2000, The Below-the-line (BTL) marketing mainly consisted of: It was 100% offline, difficult to measure accurately, and its impact…
Why is YouTube still relevant while other platforms have disappeared? Since its launch in 2005, YouTube has not only survived…
Instagram is currently the most successful social media network, due to a combination of global reach, visual formats, and the…
BBDO Bangkok, together with its production unit Flare Bangkok, has delivered one of Thailand’s most powerful cultural moments of the…
An interview with Iván Calle, VP Executive Creative Director of Zubi Zubi was the Agency of the Year at Luum…
We’re spotlighting our Edelman Culture Champions, individuals recognized by their peers for exceptional dedication, positivity, and contributions to fostering a…
In today’s complex B2B landscape, buying decisions are rarely made by just one stakeholder. Instead, they’re shaped by a broader…