Many marketers are aware that first-party data will be a critical differentiator as privacy continues to transform digital advertising as…
Browsing: Marketing trends
The Financial Times Statista Leading Management Consultants list of 2023 that ranks the world’s best Management Consultants, has included Ogilvy Consulting…
Background: This week Meta announced that it is introducing a broadcast-chat feature called Channels on Instagram to allow creators to…
Background: ByteDance, the Chinese internet company and owner of TikTok has quietly launched another lifestyle-sharing app called Lemon8 in the…
Super Bowl advertising is the pinnacle of the industry, but not everyone can afford the $7 million per spot to be in…
CES is a proving ground for breakthrough technologies and game-changing innovations, and what happens there sets our industry’s agenda for…
According to prevailing sentiment, customer service is dead. While baby boomers lament the loss of the personalized attention they once enjoyed, Gen Zers demand apps that deliver instantaneous results and eliminate the need to speak to human beings. Meanwhile, everyone is frustrated with long wait times, out-of-stock notices, ineffective automated prompts, and many undertrained employees who aren’t em- powered…
Agency continues to power up commerce strength in the UK VMLY&R has announced the promotion of Tom Moore to the…
The National Retail Federation (NRF) annual conference (“Retail’s Big Show”) at the Javits Center in New York drew more than 35,000 industry…
NNOCEAN India has newly recruited digital transformation expert Santosh Kumar as its chief operating officer (COO). With more than 18…