To develop YouTube’s ABCDs for creative effectiveness, Google and Ipsos1 studied and deconstructed the creative elements of 17,000 ads to understand…
Browsing: Marketing trends
IPG was named one of “The Best Employers for Diversity 2022” by Forbes and Statista for the second year in a row.…
Havas Media Group has launched Havas Market, a full-service e-commerce offering focused on creating effective, digital shopping experiences that generate incremental…
WPP today announces the appointment of Kyoko Matsushita as CEO in Japan. In this new role, Kyoko will be responsible…
Tigress Osborn is chair of the U.S.-based National Association to Advance Fat Acceptance (NAAFA), which works to create a better…
The network receives 50 shortlists for 21 different campaigns on behalf of 18 clients across 13 countries MediaCom will look…
Marketers are no strangers to storytelling. Using data to craft compelling stories that connect the brand to its customers is…
Ogilvy announced that Tope Ajala has been promoted to Global Head of Diversity, Equity & Inclusion. Tope joined Ogilvy as…
The appointment of MediaCom to the account follows a competitive pitch. Buy-now, pay-later app Klarna has appointed MediaCom as its global retained…
Mindshare, the media services company that is part of WPP, has been named the #1 Media Agency Network in the WARC…