Dentsu Creative lures Cate Stuart-Robertson back to Adland

DENTSU CREATIVE ANZ has appointed former Clemenger BBDO Managing Partner Cate Stuart-Robertson as Chief Client Officer, a role in which she will work closely alongside CEO Kirsty Muddle to deliver modern creativity for clients and demonstrate the value of creativity to CMOs.

DENTSU CREATIVE CEO Kirsty Muddle said: “I am thrilled that Cate has decided to return to the creative advertising industry and chosen DENTSU CREATIVE as her new agency home. There is no one with the magnetism that Cate has. If you know Cate, you know what I’m talking about – she is clever, passionate about craft, can drive innovation, creates culture and is a leader of people.

“Her experience is second to none and her passion for helping marketers use modern creativity to drive business growth is unparalleled. She’s worked with many of the DENTSU CREATIVE team before and I’ve known her for a long time, we have great chemistry, and I know as a team we will push boundaries, deliver real results for clients and help them grow their businesses.”

Stuart-Robertson brings a wealth of experience to DENTSU CREATIVE, having begun her career at The Campaign Palace. Stuart-Robertson spent ten years with the Clemenger Group, during this time creating the blueprint for integrated advertising solutions when she founded TKT Sydney, a creative consultancy for Clemenger BBDO that initially worked with Frucor Suntory & Campbell-Arnott’s, with TKT Sydney winning Agency of the Year under her leadership.

Stuart-Robertson left the industry to join Google as a Creative Development Lead, gaining invaluable insights into how the platforms approach creativity and communications. Most recently, she led the Creative and Consultancy practice for Hourigan International.

DENTSU CREATIVE Chief Client Officer Cate Stuart-Robertson said: “After four years out of advertising, being part of an agency again gives me this wonderful sense of going home. I have missed the people, the work and the pure adrenaline that comes with creative problem solving. Along with the industry, I’ve watched DENTSU CREATIVE emerge as a serious contender in our market in recent years. I’m energised by the strength of the team, the power of the tools and the opportunities they have ahead of them. I’m all in.

“Kirsty has assembled this incredible squad and I am excited to be a part of it, helping our clients make the most out of their big swings to grow their business and demonstrate the true value of modern creativity. It’s good to be home.”

Stuart-Robertson will join the business from April 3.