Dentsu came in second as the most creative network and was given multiple top honors at this year’s Spikes Asia with a combined 32 Spikes including 6 Grand Prix, 1 Creative Data Spike, 1 Integrated Spike, 5 Gold, 11 Silver and 8 Bronze, spanning across 16 categories.
Dentsu Group award highlights:
- Dentsu Webchutney Bengaluru won a total of 18 Spikes, including 4 Grand Prix and 5 Gold, 4 Silver and 5 Bronze, with their work of “The Unfiltered History Tour” for Vice World News, a virtual tour of the 10 most controversial exhibits at the British Museum.
- Dentsu Tokyo’s “TUNA SCOPE 2021”- an AI system to judge tuna quality based on the cross-section of the tuna tail, for Sojitz Corporation, won a Grand Prix and a Creative Data Spike in the Creative Data category.
- Dentsu Craft Tokyo’s “YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA” for yugyo Co., Ltd. was awarded a Grand Prix in the Digital Craft category and a Silver in the Film category.
- BWM Isobar’s ‘Disease Dilemmas’ for the Garvan Institute of Medical Research won an Integrated Spike and 2 Silver in the Design and Healthcare category.
The number of awards won in each category:
| Category | Number of Awards |
|---|---|
| Brand Experience & Activation | 1 Gold, 2 Silver |
| Creative Data | 1 Grand Prix, 1 Creative Data Spike |
| Design | 1 Grand Prix, 1 Gold, 1 Silver |
| Digital Craft | 1 Grand Prix, 1 Bronze |
| Direct | 1 Gold, 1 Bronze |
| Film | 1 Silver |
| Film Craft | 2 Silver |
| Healthcare | 1 Silver |
| Integrated | 1 Integrated Spike |
| Media | 1 Silver |
| Mobile | 1 Grand Prix, 1 Gold, 1 Silver, 1 Bronze |
| PR | 1 Grand Prix, 1 Bronze |
| Print & Publishing | 1 Bronze |
| Radio & Audio | 1 Grand Prix, 1 Silver, 1 Bronze |
| Social & Influencer | 1 Bronze |
| Strategy & Effectiveness | 1 Gold, 1 Silver, 1 Bronze |
Taken from: https://www.group.dentsu.com/en/news/release/000669.html