EssenceMediacom has been declared the world’s biggest media network by billings according to COMvergence.
The independent industry tracking company ranks the agency as responsible for $24.5bn in advertiser billings, ahead of its nearest competitor by nearly half a billion dollars.
This is the first time that the billings for Essence and MediaCom have been combined following their merger in January 2023.
The 2023 Billings Rankings & Market Shares Report is based on declared clients and covers 47 countries, comparing the performance of both holding company media brands and independent agencies alike. EssenceMediacom was named as the #1 media network in Austria, Germany, Poland, Switzerland, Turkey and the UK. It was also the number one media network across EMEA and number two in APAC.
GroupM was named as the biggest holding company, with total billings of $62.6bn and a 14.8% market share.
Taken from: https://www.essencemediacom.com/news/EssenceMediacom-crowned-the-world%E2%80%99s-largest-media-network-by-COMvergence