- EssenceMediacom has won six Gold medals as part of a total haul of 22 winners at the 2024 Festival of Media Asia Pacific Awards.
Topping the list was 1982 Sprite from China, which won Gold in Best Use of Social Media as well as Best Viral Campaign. It also picked up a Silver in the Best Local Execution of a Global Brand category.
The campaign turned a classic meme into reality with fine-wine style executions for the brand, including a the first ever live auction of a Sprite and tastings of 1982 Sprite in shopping malls, among other locations.
Other Gold Winners from China included Stay Cool When the World Cup Heats Up, also for Sprite, and Taste the Future with Coca-Cola Creations Y3000, which won the Best Partnership category. The former also picked up a Bronze for Best Use of Data, while the latter landed a Silver for Best Use of Technology.
India picked up a Gold for best Music Marketing Campaign with Coke: Your Stage, Your Story, with Australia accounting for the final top prize with Launching a Paper, to make Driving Safer. The latter also landed a Bronze for Best Use of Publishing.
Other Silver winners included Ariel (India), Coca-Cola (China), Toofani (India), Pantene (Indonesia) and Authentic Tea House (China), with Bronze winners coming from Anlene (Philippines), Barbie (Australia), Schweppes (India), My Dog (Australia), Sprite (China) and Coca-Cola (China).
“I’m delighted to see so many of our breakhthroughs being honoured at this year’s Festival of Media Asia Pacific Awards. We’ve created amazing work that has delivered outstanding results for our clients and this recognition for our teams across the region is very well deserved”( Rupert McPetrie, APAC CEO at EssenceMediacom).
Taken from: https://www.essencemediacom.com/news/essencemediacom-wins-22-trophies-at-festival-of-media-asia-pacific-awards