2021 starts really promising. Noble Graphics has been awarded the most effective advertising agency in Bulgaria at one of the most prestigious world festivals: Effie Awards. The 3 gold, 4 silver and 1 bronze awards out of a total of 8 nominations for the agency make this achievement undisputable.
3 of the awarded campaigns are for the largest retailer in Bulgaria: Kaufland. In the “Corporate communications” category, the campaign “Kaufland loves Sofia” managed to win not only the hearts of people in the capital, but also the Gold. In the “Promotions” category, the “Fresh Superheroes” received Silver and proved that good food always wins. Brey! – Kaufland’s own Bulgarian food brand, which was developed by Noble Graphics from scratch – starting with the name and the graphic identity, all the way to the communication concept, was awarded Silver in the “FMCG” category. With three nominations and three awards, Kaufland received the title for Most Effective Advertiser of the Year.
The other awards for Noble Graphics also came in various fields and categories. In the “FMCG” category the launch campaign for Pirinsko Ice collected a Gold award. The mortgage campaign for DSK Bank managed to bring back to the screen beloved advertising characters from the past to remind people just how quick time flies. The remake also managed to take home the Gold award in the “Services” category. Another win in “Corporate communications”, decorated in Silver, came for the campaign “Here’s something smart” for the insurer Groupama. The initiative “The neighborhood shop” for The Coca-Cola Company won a Silver award in the “Promotions” category.
Noble Graphics also won a Silver award in the newly created category “Marketing during current events” with the campaign “One extra day” for the largest volunteer platform in Bulgaria – TimeHeroes.
At this year’s edition of Effie Bulgaria, Noble Graphics set more than one record in the history of the festival. We became the most Effective Agency of the Year for a record fourth time. This is our fourth title in the last 7 years. Another two milestones are the 8 nominations and the subsequent 8 awards – two records for a single agency within one edition of the festival. And with the awards we received this year, we officially become the most awarded agency of Effie Bulgaria from the very beginning of the festival in 2007.