With the deprecation of the third-party cookies presenting a new opportunity to effectively reach target audiences, Havas Media Group partnered with digital advertising supply chain solution provider, PubMatic, for a new solution that can be integrated into Converged – Havas Media Group’s audience and data platform.
Check out the full case study to learn how this new solution was able to activate addressable audiences for brands, exceeding targets for both viewability and video completion.
Taken from: https://havasmediagroup.com/havas-and-pubmatic-exceed-viewability-target-with-cookieless-solution/