With its Converged strategy and fully integrated Village model, Havas will be responsible for media, creative, social and digital across all Wyndham brands in North America
Havas today announced its selection as North American Consumer Marketing Agency of Record for Wyndham Hotels & Resorts, the world’s largest hotel franchisor with approximately 9,200 hotels spanning 25 global brands. As AOR, Havas will lead all media, creative, social and digital efforts for Wyndham, supporting all brands as well as Wyndham Rewards®, the company’s top-ranked guest loyalty program. Wyndham’s portfolio spans all segments of the hotel industry, from value brands to luxury, and includes household names like La Quinta®, Ramada® and Super 8®, among others. The appointment follows a competitive pitch.
“Our mission at Wyndham is to make hotel travel possible for all. With the help of Havas, we’ve found an ideal partner who not only understands our guests but is well positioned to help our brands break through the clutter. It’s a transformative shift for Wyndham and one we believe will help drive meaningful, long-term consumer engagement and in turn, greater returns for our thousands of franchisees,” said Marissa Yoss, Vice President, Media and Brand Marketing, Wyndham Hotels & Resorts.
Wyndham selected Havas based on its successful track record of building and elevating Meaningful Brands. Through a fully integrated account bringing together both creative and media, the company is expected to unlock increased efficiencies and effectiveness, a testament to the Havas Converged way of working and its commitment to offering human-led, end-to-end tailor-made communications solutions that are supercharged by the latest data, technology and AI.
“This partnership underscores the significance of our Converged strategy which brings together media, creativity, and technology. Havas is built to deliver exceptional Media Experiences that drive growth and enhance the entire customer journey,” said Greg James, CEO, Havas Media Network North America. “Together, we’ll ensure every media interaction strengthens Wyndham and its brands while igniting excitement for Wyndham Rewards.”
“We are so inspired by Wyndham and can’t wait to drive new-found fame for these iconic American brands,” Sarah Collinson, CEO, Havas NY. “The minute we met the Wyndham team, we knew that the chemistry was perfect, and that our ambitions were aligned. We’re ready to create magic together.”
The first work between Havas and Wyndham is expected to roll out later this year with full brand campaigns coming in 2025.
Taken from: Havas Media