Nearly one hundred trophies were presented on November 2, at the Hilton Hotel and Conference Centre in Geneva, Switzerland, as part of the third edition of the Luum Awards, the only global festival that rewards creative communications contributing to efforts to make the world better.
VMLY&R was named Network of the Year with 1 Titanium, 1 Grand Prix, 2 Gold and 6 Silver trophies won by its offices in Spain, New York, and Brazil with “Dogs Without Borders” and Zubi Advertising (USA) with “The Undercover Names”.
In a close second, came McCann with 3 Golds and 6 Silvers earned by its branches in Paris, Japan, Tel Aviv, Spain, Panama, Poland, and Brazil.
Dentsu Creative rounds out this list, thanks to the successful participation of its office in Argentina, which won 1 Grand Prix, 3 Golds and 1 Silver. Other networks with notable participation were Ogilvy, Wunderman Thompson, Edelman, Mindshare, DDB, Havas, Mullen Lowe, Saatchi & Saatchi, Leo Burnett and Cheil.
The Advertiser of the Year was SFBO (FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), and the standout Independent Agency of the 2023 edition was Manifiesto from Spain, with one Gold and 4 Silver trophies obtained for the case “KICKIN’ RIGHTS CUP.” Other independent agencies with outstanding participation were Valor (Peru), MGC Global Group (Chile), X3M Ideas (Nigeria), Tribeca Media (Peru), Geelmuyden Kiese (Denmark), Shernan Creative Collective (Spain), The Amazing Society (Sweden), Rock and Roll (Bolivia), Artilligence (India), among others. Check out the complete list here:
PLANET
Juries: Sonia Gastaud (EDHEC Business School France), Shilpa Puri (Samsung India), Natalia Borawska (VMLY&R Poland), Joshua Belhumeur (BRINK USA), Barbara Arizaga (Galápagos Conservancy Ecuador), Sandra Alvarez (PHD Media – Omnicom Media Group Portugal), Caritina Knight (Samy Alliance Spain), Paulina Escobar (Bombay Mexico), Michele Gruc (CP+B Brazil).
GRAND PRIX
X3M Ideas | Nigeria | The Soot Life Expectancy | The Extra Step Initiative | CCO Steve Babaeko / ECD Mike Miller / CD Anthony Eigbe / DCD Kelechi Uduma / DCD Oladunni / Samuel Oluwagbemi HOA / Abisoye Odewole HOD / Godswill Kalu AD / Sodiq Sheu AD / Temitope Ayeni / Vivian Nwadike
GOLD
X3M Ideas | Nigeria | The Soot Life Expectancy
Tribeca Media | Peru | Skip Fire
SHORYUKEN PRODUCTION COMPANY LIMITED | Thailand | Gift or Waste?
Shernan Creative Collective | Spain | Almost as Strong as Water
Rock and Roll | Bolivia | Chiquitano Phoenix
Mindshare | Spain | Endesa: Everything counts.
MGC Global Group | Chile | Signs from the Ocean
Geelmuyden Kiese | Denmark | The Reservoir Refill
SILVER
Zubi Advertising | United States | The Undercover Names
X3M Ideas | Nigeria | MASQUERADES
Wunderman Thompson | Mexico | The Global Warming Series | x2
Rock and Roll | Bolivia | Chiquitano Phoenix
Rise | Netherlands | Tap for life
Mindshare | Spain | Endesa: Everything counts
M&CSaatchi | Indonesia | Hari Bersih Indonesia 2023
Geelmuyden Kiese | Denmark | The Reservoir Refill
Don Alfaro | Ecuador | The Yes of Nature
1947 | Bolivia | Testimonials of Nature
Essence of the Message
Judges: Eri Pavlaki (Women Do Business Greece), Cristiano Tonnarelli (Ogilvy Singapore), Shireen nababteh (Cheil Levant Jordan), Davide Buttazzoni (Agencia Sensei Spain), James Mendoza (TBWASMP Philippines), Mark Horley (Tonic UK), Candela Gonzalez (World Association of Girl Guides and Girl Scouts Global), Ferju Cuevas (1947 Bolivia), Eduardo Poppe & Rodrigo Revoredo (Valor Perú), Mohamad Baalbaki (The Bold Group KSA), Sue Daun (Interbrand UK)
GRAND PRIX
Wunderman Thompson | Mexico | The Global Warming Series | The North Face | Omar Fabian / Jonathan McVinish / Jesús González / Carlos Ferrario / Carlos Enrique Ramírez / Rodrigo Arteaga
GOLD
Wunderman Thompson | Mexico | The Global Warming Series
MGC Global Group | Chile | Signs from the Ocean | X 2
DEPT | Netherlands | Be Free in Your Own Skin
Dentsu Creative | Argentina | Scrolling Therapy
ARENA by Havas | Peru | The Paths
SILVER
Zubi Advertising | United States | The Undercover Names
WINGS The Agency | Venezuela | The Home Project
Tribeca Media | Peru | Skip Fire
Shernan Creative Collective | Spain | Almost as Strong As Water
Ogilvy | Dominican Republic | EL PESO DEL BULLYING | x 3
Manifiesto | Spain | KICKIN’ RIGHTS CUP
Lemontik | Spain | Recycling doesn’t happen in Spain? | x 2
Joystick, FIFCO | Costa Rica | You have already won.
BUM, Blasi, Urgell, Morales S.L. | Spain | AGGRESSIVE, RIGHT?
AGENCIA GO | Ecuador | Sharksaver
9 Días | Spain | El primer día
9 Días | Spain | Breakdown Prejudices
Designs for a Better World
Judges: Sachiko Nishihashi (Dentsu Tokyo), Chermine Assadian (Wunderman Thompson UK), Samia Montaque (Havas Media Switzerland), Angélica Escrucería (Wunderman Thompson Latam), Henry Ramirez & Camilo Afanador (VMLY&R Commerce | Geometry Colombia), Eduardo Basque (Ogilvy Health NY), Ivan Calle & Roberto Lopez (Zubi Advertising US), Nikki Hughes (Edelman UK), Alan Cruz (Ogilvy Honduras), Sompat Trisadikun (GreyNJ United)
GRAND PRIX
VMLY&R HEALTH Spain | VMLY&R NY – São Paulo | DOGS WITHOUT BORDERS | SFBO (FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY)
GOLD
VMLY&R HEALTH Spain | VMLY&R NY – São Paulo | DOGS WITHOUT BORDERS
McCann | Poland | Where to Settle
SILVER
Mindshare | Spain | Endesa: Everything Counts
Dentsu Creative | Argentina | Scrolling Therapy
Institutional Communication
Judges: Kien Eng Tan (dentsu Malaysia), Gavin Simpson (BBDO Guerrero Philippines), Jason Foo (BBD Perfect Storm UK), Ela Gökkan Savcı (Mullenlowe Istanbul, Turkey), Marie Claire Maalouf (Edelman UAE), Miriam Preissinger (Cheil, Germany), Sergio Rio León (Grey Argentina), Denise Rossetto (Broken Heart Love Affair Canada), Noella Choi-Finnamore (FCB/SIX Canada), Juan Cenoz (VCCP Spain)
GOLD
VMLY&R HEALTH Spain | VMLY&R NY – São Paulo | DOGS WITHOUT BORDERS
Mccann Tel Aviv | Israel | Fighting to Remember
SILVER
Zubi Advertising | United States | The Undercover Names
SOCIETY
Judges: Tom Gilmore (Culture ONE World USA), Mitch William (Media Monks UAE), Sergio Franco Tosso (Fahrenheit DDB Peru), Gianna Tachinardi (Leo Burnett Germany), Symonne Torpy (BETC Etoile Rouge France), João Inácio (Dept Agency Netherlands), Patrick Van Haperen (Rise, Netherlands), María Ximena Sefair (UNICEF Colombia), Lauren Jones (Mattel, Inc. USA), Kote Kaid (Wunderman Thompson Chile)
GRAND PRIX
Edelman | United Kingdom | Let Her Grow | Dove | Judy John Global CCO, Tim Green APAC CCO, Andrew Simon Global Creative Director for Unilever, Nutchanun Chiaphanumas Executive Creative Director, Shauna Roe Creative Director, Mary Soroka Creative Director / Chad Ballantyne Regional Client Lead, Laura Spence Client Services
GOLD
Edelman | United Kingdom | Let Her Grow
SILVER
Valor | Peru | The Stain
Tribeca Media | Peru | Skip Fire
The Amazing Society | Sweden | For all women’s rights
Ogilvy | Dominican Republic | EL PESO DEL BULLYING
Geelmuyden Kiese | Denmark | The Reservoir Refill
Causes
Judges: Willem Van den Hoof (Ogilvy Social Lab Brussels), Frank Macera (Taxi VMLY&R, Canada), Rica Eckersley (DDB Canada), Sid Samodio (McCann Worldgroup, Philippines), Giles Watson (DDB, Australia), Mark Whelan (Havas UK), Natxo Diaz (VMLY&R Spain), Katherine Yuen (Ogilvy Dominican Republic), Flor Leibaschoff (BeautifulBeast US), Leandro Zumárraga (Dentsu Argentina & Chile).
GOLD
McCann Paris | France | Optink
SILVER
Zubi Advertising | United States | The Undercover Names
Wunderman Thompson | Mexico | The Global Warming Series
DKT | Mexico | Prudence Only Fans
Manifiesto | Spain | Numbers that matters
Inbrax | Chile | Press Here Now
Edelman | United Kingdom | Fight for What Counts
Human Rights
Judges: Leila Katrib (Incubeta UAE), Michael Davey (The Creative Works Australia), Gabriel Lepesteur (We Are Social Germany), Asheen Naidu (TBWA Singapore), Rebekka Perdereau (UNICEF Belgium), Lis M. Torron (Reclam Spain), Maria Priscila (Mapa360 Brazil), Linette M. Torres (Blend Marketing Solutions Puerto Rico), Carolina Rodriguez (Dilucidar, Singapore)
GOLD
Valor | Peru | The Stain
Manifiesto | Spain | KICKIN’ RIGHTS CUP
SILVER
W/McCann | Brazil | Harassment Advisory
Valor | Peru | The Stain
The Amazing Society | Sweden | For all women’s rights
Publicidad Comercial Mullen Lowe | Guatemala | Always Alive
McCann | Spain | Housing Project
Manifiesto | Spain | KICKIN’ RIGHTS CUP | x2
Lounge Group | Hungary | You’re Not Alone on The Roads | x2
Inbrax | Chile | Press Here Now
Edelman | United Kingdom | Streetcode
Cheil Centrade | Romania | Share Your Power
BUM, Blasi, Urgell, Morales S.L. | Spain | AGGRESSIVE, RIGHT?
Health & Wellness
Judges: Anil Solanki (Detsu Media India), Mahesh Mahalingam (UNAIDS Switzerland), Alessandra Gomes (McCann Health Brazil), Carmen de la Llave (LLYC Europe), Amy Creyer (Mosaic Canada), Mickey Chan (ACNE UK), Quino Oneto Gaona (Di Paola Latina Argentina), Arm Buddhaphol (Rabbit’s Tale Thailand)
GRAND PRIX
Dentsu Creative | Argentina | Scrolling Therapy | Eurofarma
GOLD
Valor | Peru | The Stain
DKT | Mexico | Prudence Only Fans
Dentsu Creative | Argentina | Scrolling Therapy | x 2
Boomerang | Morocco | The Renaissance of Hope
SILVER
X3M Ideas | Nigeria | The Soot Life Expectancy
VMLY&R HEALTH Spain | VMLY&R NY – São Paulo | DOGS WITHOUT BORDERS | x2
Portavoz | Spain | #SinVegüenza
DKT | Mexico | Prudence Only Fans
Ogilvy Health NA | United States | Cat Pain IQ
McCann Paris | France | Optink
McCann | Panama | Vaping Poison | x2
Leo Burnett Group | Thailand | Million Spoons
McCann Health | Japan | Time is Love
Don Alfaro | Ecuador | Depression is not a Fantasy
BeautifulBeast | United States | Cancel the World Cup | x2
Artiligence | India | The X-ray Calendar
Artiligence | India | The Good Craving
ARIADNA COMMUNICATION GROUP | Bolivia | Cleaning a Nation’s Conscience
AGENCIA GO | Ecuador | Sharksaver