INNOCEAN has signed a memorandum of understanding (MOU) for strategic collaboration with ADK, a major Japanese agency with a 67-year history. At the MOU signing ceremony, which took place at the ADK headquarters in Tokyo, Japan, executives of both companies, including Lee and ADK HD President & Group CEO Toshiya Oyama, celebrated the strategic partnership to explore new businesses and joint investment opportunities and exchange creative capabilities.
ADK is a large comprehensive advertisement agency with 11 offices throughout Japan in addition to its Tokyo headquarters, as well as global affiliates in 13 countries around the world. ADK is known to offer a full range of marketing services with its rich experience and know-how in creative planning/production, brand consulting, UI/UX, web design, space design, digital marketing, media planning/purchasing, content planning/production, IP and loyalty business.
INNOCEAN and ADK will establish a dedicated collaboration team based on this MOU, and both companies pledged to actively engage in exchanges of core creative resources and capabilities, explore new businesses, and seek joint investment ventures. INNOCEAN plans to undertake the role of a “bridgehead” for Korean companies looking to enter the Japanese market and actively develop new business opportunities in Japan. Furthermore, Japanese clients of ADK are also expected to enter the Korean market through INNOCEAN.
Taken from: http://innocean.com/ww-en/news/265