INNOCEAN (CEO Lee Yong-woo) had won awards in 10 categories, including best of the best award and nine Red Dot awards, at the Red Dot Design Awards, a prestigious design awards program in Germany. The work that won Best of the Best, in the advertising category of this year’s Red Dot Design Awards was the ‘Travel T-ket’ campaign of MUSINSA, which was praised for its witty and unconventional idea of creating ‘Travel T-ket’ t-shirts with the motif of a travel ticket that could be used as a travel voucher, including an actual air ticket to Bangkok, Thailand, and an accommodation voucher. In addition to best of the best award, it also won one more Red Dot award in the digital solution category.
In addition, Hanwha Group’s ‘Solar Beehive’ won one Red Dot award in the advertising category, while Daol Savings Bank’s ‘Money Perfume’ won Red Dot awards in three categories, including advertising. Hyundai Motor Company’s 2023 Seoul Mobility Show: Genesis CORE ZONE also won one Red Dot award in the fair stands category.
Meanwhile, INNOCEAN Italy won one Red Dot award each in two categories (Apps; Interface and User Experience) for Kia’s ‘Limitless Brochure.’ INNOCEAN Italy also won one Red Dot award in the advertising category for Hyundai Motor Company’s ‘Wall of the Future.’
Taken from: http://innocean.com/ww-en/news/258