KFC is bringing back the world’s most delicious chicken nuggets. Permanently. Real, tender, juicy, crispy, 100% white meat, hand-breaded, Original Recipe, and NOT shaped like a dinosaur.
The film celebrates this jaw-dropping occasion with overly nosy neighbours, a grill entrenched in flames, jump rope lassos, interstellar communication, and dynamic camera movement all set to an explosive, orchestral track to show the world they’ve never had nuggets like these.
“We wanted to take the idea of craveability to the max. Dial ‘want’ all the way up to ‘need-right-this-second.’ Add in suburbia and some lighthearted chaos and what do you get? A product launch that’s cinematic, fast-paced, and FUN.” said Lindsei Barros, Creative Director at MullenLowe
“Bringing back nuggets is a big deal and we wanted to capture the reaction after trying this deliciousness for the first time. They’re definitely finger-licking.” adds Enrique Camacho, Group Creative Director at MullenLowe.
“As the original fried chicken experts, we’re introducing a chicken nugget made the way only KFC can, hand-breaded with our distinctive Original Recipe of 11 herbs and spices. Simply put, you’ve never had chicken nuggets like these, they’re the chicken nugget America deserves, and worth the wait. Now that’s Finger Lickin’ Good!” adds Nick Chavez, CMO, KFC U.S.
Taken from: https://www.mullenlowegroup.com/news/nuggetmania/