Lux Adventurers are focussed on the future and their future is bright. Self-oriented and curious, they place a higher value on trying new experiences than buying new things.
For this mindset, health and fitness are important, even when they’re on holiday. The more activities they do, the more stories they have to tell.
Lux Adventurers go on holiday to try a wide variety of activities and immerse themselves in local life. The more activities, the more stories they have to tell their friends when they get home.
This mindset considers holidays to be an opportunity to have an experience their future self will be thankful for, and they’re willing to spend more to make it happen. They also believe a holiday is a reward for working hard.
Taken from: https://www.tourismnewzealand.com/insights/mindsets/#/mindsets/lux-adventurers