Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, today announced that its global B2B marketing organization, Merkle B2B, was the top-ranked agency network in the B2B Marketing US Agencies Benchmarking Report 2022.
The sixth annual US Agencies Benchmarking Report, published by B2B Marketing, recognizes the top B2B agencies based on financial performance, employee headcount and retention, and percentage of growth attributed to B2B-specific work over the past fiscal year. It is the definitive benchmark for B2B marketers looking to understand who the top players in the industry are.
This is the second year in a row that Merkle B2B was recognized in the report. In addition to ranking number one on the inaugural “Top Agency Networks” league table and the “Top 10 International B2B Marcomms Agencies and Networks” league table, Merkle B2B ranked second on B2B Marketing’s “Top UK B2B Marcomms Agencies” list – climbing three spots since last year.
“Now more than ever, businesses need a partner in growth to enable transformation and help them succeed in today’s dynamic B2B landscape,” said Michael McLaren, Merkle B2B global CEO. “Merkle B2B’s leading rankings in B2B Marketing’s annual benchmarking report further enforce our position as a top agency partner. This is an honor and a testament to the talent of the entire Merkle B2B team.”
“The B2B Marketing US Agencies Benchmarking Report provides a great opportunity to take stock of the agency marketplace – who’s growing (or shrinking), what challenges agencies are facing, and what agencies are expecting for the coming 12 months,” said David Rowlands, head of content, B2B Marketing. “This year, we saw that most US agencies grew their headcount and their gross income, and it’s great to see agencies like Merkle B2B showing such extraordinary growth. Perhaps even more encouragingly, every single agency we surveyed is expecting to grow in the coming 12 months, so it’s certainly an exciting time to be in the industry.”
The 2021-2022 report features more than 40 US B2B marcomms agencies and networks and includes in-depth analysis, expert commentary, and interviews with agency leaders on the current state of the market. A free copy of the B2B Marketing US Agencies Benchmarking Report 2022, which contains complete rankings, is available to download here.