Pepsi Partners with Celebrity Creative Director, Choreographer and Actor Beau Casper Smart to Create an Immersive Music and Dance Experience on International Dance Day; Releases Limited-Edition Set of Pepsi and Pepsi Zero Sugar Cans Inspired by U.S. Latin Music Hotspots
PURCHASE, N.Y., April 27, 2023 /PRNewswire/ — Latin music is having more than a moment. It’s been a mainstay in Hispanic communities across the U.S., and its popularity continues to transcend mainstream as new fans discover, embrace and move to its distinct rhythms and sounds. Just in time for International Dance Day on April 29, Pepsi invites fans of Latin music to meet in the metaverse for the first-ever Muévelo con Pepsi Latin fusion dance master class led by celebrity creative director, choreographer and actor, Beau Casper Smart, and featuring some of today’s most popular Latin music genres. Participants will put their dance skills to the test and learn unique moves with high-energy choreography to the beat of five Latin music genres, including Banda, Cumbia, Norteño, Salsa and Reggaeton.
To mark the occasion, PepsiCo’s Hispanic Business Unit is launching a special collection of Pepsi and Pepsi Zero Sugar cans that showcase these five genres in select U.S. cities where each has been widely embraced, with nods to the people, instruments and places where Latin music fuses into the community. The exclusive cans are a special incentive to step into the virtual dance floor and can only be collected by joining the Muévelo con Pepsi dance class on April 29. The first 400 participants to join the metaverse dance class, find the giveaway redemption screen and enter their information will receive the complete Pepsi and Pepsi Zero Sugar can collection.*
“Latin music has always been known for its distinct rhythms and ability to bring people together – especially on the dance floor. We’re excited that Beau Casper Smart, one of the most influential creative directors and Latino choreographers in the music and entertainment industry, will take center stage in the metaverse to share his knowledge and passion for dance with all who join,” said Esperanza Teasdale, Vice President & General Manager, Hispanic Business Unit, PepsiCo Beverages North America. “Pepsi is a brand known for instigating moments of unapologetic enjoyment, and this International Dance Day, we welcome everyone to celebrate their shared passion of music and dance in the metaverse and through the limited edition can collection.”
Muévelo con Pepsi in the Metaverse
On Saturday, April 29, at 2:00 p.m. ET, participants are invited to visit MueveloConPepsi.com and get ready to move. Once in the experience, participants can navigate the environment and visit different dance zones, each corresponding to one of the five Latin music genres – Banda, Cumbia, Norteño, Salsa and Reggaeton – and featuring custom choreography led by Casper. At the center of the experience is the Muévelo con Pepsi main stage where Casper will bring all the steps together in a single mashup that you’ll want to show off in real life, too. Not a dancer? Not a problem. Because just like music, dancing is for everyone. Casper will break down his choreography step-by-step, making sure everyone finds their footing. Along the way, users will have the chance to unlock special giveaways, including the free, limited-edition Pepsi and Pepsi Zero Sugar can collection for the first 400 participants that discover and complete the redemption screen.
“I’m proud to partner with Pepsi to celebrate the rich diversity of Latin music on International Dance Day through my biggest passion – dance,” said Smart. “Latin music has been a continual source of inspiration throughout my career, and I’m excited to be a part of this campaign that celebrates the universal language of music,” he continued. “No matter your dance skill level, we invite everyone to come find their step at Muévelo con Pepsi in the metaverse, and grab yourself a free set of the limited-edition can collection.”
Full note: https://www.pepsico.com/our-stories/press-release/muvelo-con-pepsi-pepsi-launches-first-ever-latin-fusion-dance-master-class-in-th04272023