Michael Jordan, the great sports icon athlete, who represents the American dream, is prudent and avoids talking about politics. It rarely does, but … Has this vision been profitable? His personal brand is priced in the clouds and his fortune estimated at USD2.100 million according to Forbes, which places him in the top 1001 of billionaires on the planet, is the best answer to this question. His famous phrase “Republicans also buy sneakers” is the example that publicity and politics should not go hand in hand.
Recently in an interview with The Last Dance on this line, Michael said: “I have nothing to rectify about that because it was a joke I played on Scottie Pippen and Horace Grant on a bus trip. It was something I said without thinking. My mother told me that I had been asked to participate in the Gantt campaign and I said that I did not want to speak for a man that I did not know, but that I would send my contribution to his campaign. And I did. ”
Only with time will brands know how profitable that bet will be to support one candidate or another. Left or right, consumers are on all sides, and to exalt one is to attack the other, at a time when politics has become quite an effervescent issue.
By Mauricio Rodríguez Vargas