As brands and marketers, we set the tone for what everyone else assumes about who is in the middle class and what that means. We make assumptions about what they can afford, what categories they spend in, where and how they live and what they care about. But are any of these assumptions valid?
In this installment, we’ll look at the ways in which brands are impacted by the growing gap between the middle class myth and reality, and how brands can shape the future of this huge segment of American society.
Read the full report here.
Taken from: https://www.starcomww.com/news/mc-chapter5/