Starcom was chosen as Agency of the Year through a competitive internal agency evaluation process, which included 13 of Alcon’s top agencies across the North America, international and global teams. The choice was based on average scores of a multitude of criteria as well as written feedback from Alcon associates.
“Starcom is a leading partner for Alcon supporting our marketing efforts as we continue to build our brands and best-in-class marketing campaigns,” said Sophie Woodford, Global Head of Brand Development and Commercial Programming, Alcon. “From insights to strategy and planning, we wanted to recognize the team for all of their contributions in 2020 and we look forward to a successful partnership in 2021”.