Advancing technologies and tools, like artificial intelligence (AI) , virtual reality (VR) and augmented reality (AR) have taken the world by storm. They are changing the experiences that customers expect from brands, and how companies create and deliver those experiences.
Companies are now faced with new opportunities, new ways of working and new possibilities. We spoke to leaders in Asia Pacific to find out the real-world impact on their businesses.
Talent on tap
New technologies are enabling much greater collaboration, as teams work across countries, time zones and devices.
Democratising creativity
While creative professionals continue to play an essential role in shaping the stories that define brands and connect deeply with customers, the relentless demand for more content means that everyone needs to pitch in. New technologies are making that possible.
Altered realities in real time
Augmented reality (AR) and virtual reality (VR) tools are unlocking new kinds of experiences for customers while delivering improved efficiencies for brands.
Virtually unlimited possibilities
New environments like virtual worlds and even the metaverse have the potential to transform brand-customer relationships even further. Businesses are already buzzing
Firefly will bring even more precision, power, speed and ease directly into Adobe Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows where content is created and modified. It’s now up to brands to harness this technology to deliver on both the possibilities and expectations.
As we forge ahead in 2023, it’s clear developments in AI, virtual technology, and collaboration tools will continue to power the creative industry. How are you evolving to ride these trends and future-proof your business?