Background
Goodyear is an American tire brand which have been with Thai people for more than 50 years. To bridge deeper connection with Thai consumers, Goodyear brand would like to reach Thai people through its real unique culture.
Idea
During Thai’s new year or Songkran Festival, it is common for all Thai working abroad or different cities
returning to their hometowns to celebrate this holiday with their families. For Songkran festival, the so called “Thai pattern shirt” is one of the most popular items which now becomes unique symbol of this festival. For this reason,
Goodyear Thailand initiated the “Tread pattern shirt” design project for Songkran festival.
The design (Goodyear2 model) is meant to pass on the lively culture of Thai people through the bright colors with comfortable fabric truly suit the hot weather and daily use.
Results
We gained huge of engagement from Thai peoples, the campaign was very success both brand awareness and lead generation to Brand Social media with many free PR news via online platform during Songkran Festival.