TopFICE 2025, the international ranking that analyzes creative performances at the world’s top festivals, highlights the top global agencies of the year, including: the Independent Agency of the Year, the Global Campaign of the Year, and national winners from more than 40 countries and global markets.
The study, which considered 11,118 awards delivered at 72 awards platforms between October 16, 2024 and October 15, 2025, consolidates a comprehensive view of the industry’s creative performances on a global scale, incorporating markets in Asia and Africa into the analysis for the first time.
In addition to the global rankings, TopFICE highlights the most awarded communication agencies and companies in each country, including specialized categories. This report has established itself as a benchmark for marketers, advertisers and industry professionals seeking to understand trends and regional strengths, and to identify the most influential actors in global creativity.
GLOBAL CREATIVE POWER: ANALYSIS AND TRENDS OF THE TOPFICE RANKING 2025
The year 2025 marks a milestone in the history of the ranking: TopFICE has officially expanded its coverage to Asia and Africa, incorporating agencies from markets such as Japan, China, Indonesia, Korea, and India, as well as Thailand, Senegal and the United Arab Emirates.
This global expansion is part of a commitment by Podium Data, the company behind TopFICE, to promote competition and elevate creative quality at a time of profound industry transformation.
The United States stood out once again as the world’s leading creative power, with agencies from the country receiving more than 1,632 awards (14.67%), followed by Spain with 1,118 awards (10%). Brazil, the United Kingdom and Germany also made the top five, forming a block of consistent global competitiveness.
TOP 10 GLOBAL: AGENCIES OF THE YEAR ACCORDING TO THE 2025 TOPFICE RANKING
The global ranking, independent of the winners’ map, presents key conclusions:
- FCB New York leads the world’s Top 10 after an extraordinary season, with 19 Grand Prix titles and a total of 13,183 points.
- Germany and France continue to have outstanding performances, with Serviceplan Germany and Publicis Conseil in the Top 5.
- Two specialized health agencies appear in the Top 10: Klick Health (the only independent agency to make the global Top 10) and Area 23.
- FCB has two offices make Top 10: New York and Chicago.
- Latin America makes its presence known with Africa Creative (Brazil) and VML Mexico.
- Publicis Groupe stands out with LePub Milan, recognized as its leading high-performing agency in Europe.
Top 10 Global
- FCB New York (United States)
- Serviceplan Germany (Germany)
- Klick Health (Canada)
- Area 23 (United States)
- Publicis Conseil (France)
- LePub Milan (Italy)
- FCB Chicago (United States)
- LOLA MullenLowe (Spain)
- Africa Creative (Brazil)
- VML Mexico (Mexico)
WORLD’S TOP 5 INDEPENDENT AGENCIES
Klick Health not only leads the independent industry, it also ranks among the world’s Top 10 agencies – proving that independent agencies can compete on the global level.
- Klick Health – Canada
- Rethink – Canada
- BigTime Creative Shop – Saudi Arabia
- Bear Meets Eagle on Fire – Australia
- Wieden+Kennedy – United States
This listing highlights two relevant phenomena: Canadian leadership within independent creativity and Saudi Arabia’s unexpected emergence onto the industry map with BigTime Creative Shop.
The World’s Three Most Awarded Campaigns
In addition to rankings by types of agencies and countries, TopFICE also highlighted the Year’s Top Campaigns. First place went to FCB New York’s “Spreadbeats” for Spotify, an innovative B2B piece that transformed traditional media planning spreadsheets into an interactive music video, programmed directly within the spreadsheets themselves.
The campaign won 107 awards at the festivals analyzed by TopFICE; among them a Gold at Cannes Lions, a Black Pencil at D&AD, five Grand Prix at The One Show, and four Grand Prix at the Clio Awards.
Serviceplan Germany’s campaign “Price Packs” for retailer PENNY came in second place. This campaign proposed turning packaging itself into a price manifest, placing value at the center of the design and committing the brand to price stability. The campaign was widely recognized at festivals such as The One Show, D&AD and Eurobest.
In third place, was the “Lap of Legends,” by FCB New York for Michelob ULTRA (AB InBev), an experience that pitted a real Formula 1 driver on a circuit powered by artificial intelligence and augmented reality. The initiative redefined sports entertainment and achieved an outstanding response from international rankings and festivals.
Top 5 Global – Year’s Top Campaigns
- Spreadbeats
Agency: FCB New York
Brand: Spotify - Price Packs
Agency: Serviceplan Germany
Brand: Penny - Lap of Legends
Agency: FCB New York
Brand: AB InBev - Sightwalks
Agency: Circus Grey
Brand: Cementos Sol - The Last Barf Bag
Agency: FCB Chicago
Brand: Dramamine
COUNTRY WINNERS, TOPFICE 2025
The 2025 edition of the TopFICE World Ranking recognizes the most awarded communication agencies and companies of the year, classifying them by country and by category. The results reflect the performances achieved at the world’s leading creative festivals. This year, Colombia’s Facultad de Publicidad stood out for its performance on the award circuit and for its academic contributions to the creative ecosystem.
Agencies of the Year (Country Winners)
Argentina – VML Argentina
Australia – Bear Meets Eagle on Fire
Belgium – VML Belgium
Bolivia – Rock and Roll
Brazil – Africa Creative
Canada – Klick Health
Chile – Inbrax
China – Ogilvy Shanghai
Costa Rica – Joystick, FIFCO
Czech Republic – VML Prague
Denmark – AKQA Copenhagen
Ecuador – BBA
El Salvador – Publicidad Comercial MullenLowe
Finland – TBWAHelsinki
France – Publicis Conseil
Germany – Innocean Berlin
Greece – The Newtons Laboratory
Guatemala – el taier DDB Centro
Hungary – Mediator Group Kft
India – FCB India
Indonesia – i-dac Indonesia
Ireland – Droga5 Dublin
Italy – LePub Milan
Japan – Dentsu Digital Japan
Korea – Innocean Seoul
Mexico – VML Mexico
Netherlands – LePub Amsterdam
New Zealand – Colenso BBDO
Nicaragua – Publicidad Comercial MullenLowe
Nigeria – X3M Ideas
Panama – Star5 Creative
Romania – Leo Burnett Bucharest
Senegal – AG Partners Dakar
Spain – LOLA MullenLowe
Sweden – Nord DDB
Thailand – Leo Thailand
United Arab Emirates – Leo UAE
United Kingdom – AMV BBDO
United States – FCB Chicago
United States (Virginia) – The Martin Agency
United States (Massachusetts) – Arnold Worldwide
United States (Minnesota) – Colle McVoy
Independent Agencies of the Year (Country Winners)
Brazil – Galeria
Canada – Rethink
China – The Nine Shanghai
Colombia – Name
Costa Rica – Brandy Creativity & Technology
France – Strike
Germany – Jung Von Matt
Guatemala – Castillo de If
Honduras – Lunar Latinoamérica
Ireland – Javelin
Mexico – Archer Troy
Netherlands – Wieden+Kennedy Amsterdam
New Zealand – Motion Sickness
Peru – Valor Group
Spain – Officer & Gentleman
Sweden – Stendahls
United Kingdom – Mother London
United States – Special US
United States (California) – Aster
United States (Texas) – BeautifulBeast
Other Categories (Country winners)
Breakthrough Agency of the Year
Argentina – BB Agencia
Bolivia – McCarthy
Ecuador – Destileria
Communications / Media / PR Agency of the Year
Chile – MGC Global Group
Costa Rica – PHD Costa Rica
Spain – Edelman Spain
Digital / Innovation & Technology Agency of the Year
Argentina – Monks Buenos Aires
Chile – Rebold
Costa Rica – Buzz Costa Rica
Peru – Tribeca Media
Effective Agency of the Year
Costa Rica – Interaction
Spain – Manifiesto
Branding Agency of the Year (Country Winner)
Guatemala – La Finka
Health Agency of the Year
Canada – Klick Health
Colombia – Igloo Lab
India – Brandcare
Italy – VML Health Milan
Spain – VML Health Spain
Estados Unidos – Area 23
In-house Agency of the Year
Argentina – draftLine Buenos Aires
Canada – The Kitchen North America
Lighthouse Agency of the Year (Country Winner)
Spain – 22 Grados
University / Faculty of the Year (Country Winner)
Colombia – Universidad Autónoma de Occidente
The details of all the winners and the extended rankings can be found at: www.topfice.com