Following a public call for tenders, Tourisme Montréal has chosen Cossette as its lead digital agency.
“Digital is indispensable to tourism marketing and the client experience. Over the years, Tourisme Montréal has shown real leadership and an outstanding ability to innovate in this area. We’re very proud to partner with Tourisme Montréal to offer a world-class digital experience to its various audiences and increase the city’s appeal. This is an incredible opportunity for our Strategy, Creative and Digital Technology teams to leverage their expertise,” said Louis Duchesne, President, Québec and East at Cossette.
“It’s an exciting time for Tourisme Montréal right now, as we navigate the post-pandemic period and a new reality for world travellers. Cossette will be there to support us in the evolution of our digital platforms. Their deep understanding of the tourism industry and their seasoned strategy team—not to mention the experts who’ll lend their efforts and know-how to develop our digital platforms—make Cossette the partner of choice for us,” added Sylvie Charette, Chief Marketing Officer at Tourisme Montréal.
Using its proven track record in digital and tourism marketing, Cossette will be responsible for developing the digital strategy, managing and maintaining online ecosystems, and overseeing the CRM strategy.
Taken from: https://www.cossette.com/en/newsworthy/tourisme-montreal-appoints-cossette-as-lead-digital-agency