Walmart brings Walton Goggins and the Muppets together for its 2026 Christmas Campaign
What if the ghosts visiting Ebenezer Scrooge on Christmas Eve revealed gifts, discounts and fast deliveries? That’s the premise of ‘A Who Knew? Carol,’ Walmart’s Christmas campaign that uses a holiday classic to market its seasonal commercial offer. The commercial is inspired by The Muppet Christmas Carol, a 1992 film based on Charles Dickens’ novel A’ Christmas Carol’
The commercial stars Walton Goggins as Scrooge, accompanied by Stephanie Beatriz as his niece, and, of course, The Muppets, with Miss Piggy, Kermit, Fozzie, Gonzo, and Rizzo, reprising their iconic roles from the 90s movie.
The Ghosts of Christmas present gifts, offers and fast deliveries
Walmart is running a single, unified story arc told across three distinct chapters; one for each of the ghosts that visit Scrooge. Rather than the ghosts of Christmas’ past, present and future, Scrooge will be visited by the ghosts of Christmas Presents, The Ghost of Deals to Come and The Ghost of Christmas Fast Deliveries.
The three new Christmas spirits will each present one aspect of Walmart’s seasonal strategy: gift options, Black Friday and Cyber Monday discounts, and fast deliveries for last-minute purchases. The structure of the story is adapting to different holiday purchasing needs. Instead of presenting each service in isolation, the brand integrates them into the story of a well-known character.
Video: Check out Walmart’s Instagram post.
The Brand’s bet on nostalgia and entertainment
The initiative is part of Who Knew?, the platform with which Walmart seeks to inform consumers’ about its products and services. The initiative has been promoted on television, streaming platforms, digital video, social networks, outdoor advertising, and collaborations with creators. The same narrative is used to connect all the commercial elements for this holiday season.
The campaign capitalizes on nostalgic emotions connected to The Muppets Christmas Carol and the general familiarity of Scrooge among the public – a grear entry point for the bran. From an advertising perspective, the appeal lies in how Walmart adapts the elements of the original film to provide an entertaining narrative of the its gift options, promotions, and delivery services.
Official Source: Walmart Unwraps Three Major Holiday Shopping Events, Bringing Big Savings on Gifts and Seasonal Favorites