1.0Tomillihttps://tomilli.com/enTomilli Teamhttps://tomilli.com/en/author/2026_es1tomilli/rich600338<blockquote class="wp-embedded-content" data-secret="GGBz4L5c8N"><a href="https://tomilli.com/en/unlocking-the-potential-of-retail-media/">Unlocking the potential of Retail Media</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://tomilli.com/en/unlocking-the-potential-of-retail-media/embed/#?secret=GGBz4L5c8N" width="600" height="338" title="“Unlocking the potential of Retail Media” — Tomilli" data-secret="GGBz4L5c8N" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://tomilli.com/en/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://tomilli.com/en/wp-content/uploads/2026/02/image-14.jpg1000571Retail media has been the prevailing digital narrative in 2023. In a gloomy economic backdrop, it has brought an alluring promise of growth to stoke optimism in the digital ad industry. However, as with any new growth area, the initial excitement often overshadows the practical challenges that lie ahead. The long-expected withdrawal of third-party cookies