{"version":"1.0","provider_name":"Tomilli","provider_url":"https:\/\/tomilli.com\/en","author_name":"Tomilli Team","author_url":"https:\/\/tomilli.com\/en\/author\/2026_es1tomilli\/","title":"Generative AI: a new phase of innovation - Tomilli","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"QS4Osf4frI\"><a href=\"https:\/\/tomilli.com\/en\/generative-ai-a-new-phase-of-innovation\/\">Generative AI: a new phase of innovation<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/tomilli.com\/en\/generative-ai-a-new-phase-of-innovation\/embed\/#?secret=QS4Osf4frI\" width=\"600\" height=\"338\" title=\"&#8220;Generative AI: a new phase of innovation&#8221; &#8212; Tomilli\" data-secret=\"QS4Osf4frI\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/tomilli.com\/en\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/wpp-2.jpg","thumbnail_width":1000,"thumbnail_height":625,"description":"\u2018Transformational\u2019, \u2018augmenting\u2019, \u2018magical\u2019 \u2013 these are the words that were peppered throughout WPP\u2019s roundtable on generative AI. We asked what this technology means for the creative industries The application of advanced technology to human insight to deliver the best solutions to specific tasks \u2013 and do so rapidly \u2013 is what generative AI delivers. It"}