{"id":17642,"date":"2022-03-01T00:00:00","date_gmt":"2022-03-01T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/"},"modified":"2022-03-01T00:00:00","modified_gmt":"2022-03-01T05:00:00","slug":"the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/","title":{"rendered":"The definitive ranking of Super Bowl Ads by Edelman Creatives"},"content":{"rendered":"

THE PURE EXPERIENCE<\/h3>\n

CLIENT: MICHELOB ULTRA<\/h4>\n

CREATIVE: MARIANA RUIZ, EVP, EXECUTIVE CREATIVE DIRECTOR<\/h4>\n

SUPER BOWL YEAR: 2019<\/h4>\n

THE STORY:<\/strong>\u00a0Michelob ULTRA\u2019s ad for its Pure Gold label starring Zoe Kravitz brought ASMR, (autonomous sensory meridian response), to its biggest stage and biggest audience ever during Super Bowl LIII. At the time ASMR videos were on the rise and developing a cult-like following for their unique ability to calm and soothe jangled nerves. For an event that\u2019s usually action packed, the brand decided to slow things down.<\/p>\n

THE MEMORY:<\/strong>\u00a0\u201cNothing beats traveling to Hawaii for a week and working with Zoe Kravitz, but it was way cooler to get mainstream attention for ASMR, a niche type of internet therapy at the time. The spot helped a lot of people discover something new that worked for them.\u201d<\/p>\n

Taken from: https:\/\/www.edelman.com\/insights\/definitive-ranking-super-bowl-ads-edelman-creatives<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

THE PURE EXPERIENCE CLIENT: MICHELOB ULTRA CREATIVE: MARIANA RUIZ, EVP, EXECUTIVE CREATIVE DIRECTOR SUPER BOWL YEAR: 2019 THE STORY:\u00a0Michelob ULTRA\u2019s ad for its Pure Gold label starring Zoe Kravitz brought ASMR, (autonomous sensory meridian response), to its biggest stage and biggest audience ever during Super Bowl LIII. At the time ASMR videos were on the<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17642","post","type-post","status-publish","format-standard","category-sin-categoria"],"yoast_head":"\nThe definitive ranking of Super Bowl Ads by Edelman Creatives - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The definitive ranking of Super Bowl Ads by Edelman Creatives - Tomilli\" \/>\n<meta property=\"og:description\" content=\"THE PURE EXPERIENCE CLIENT: MICHELOB ULTRA CREATIVE: MARIANA RUIZ, EVP, EXECUTIVE CREATIVE DIRECTOR SUPER BOWL YEAR: 2019 THE STORY:\u00a0Michelob ULTRA\u2019s ad for its Pure Gold label starring Zoe Kravitz brought ASMR, (autonomous sensory meridian response), to its biggest stage and biggest audience ever during Super Bowl LIII. At the time ASMR videos were on the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/\" \/>\n<meta property=\"og:site_name\" content=\"Tomilli\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-01T05:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Tomilli Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tomilli Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/\"},\"author\":{\"name\":\"Tomilli Team\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\"},\"headline\":\"The definitive ranking of Super Bowl Ads by Edelman Creatives\",\"datePublished\":\"2022-03-01T05:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/\"},\"wordCount\":154,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"inLanguage\":\"es-CO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/\",\"url\":\"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/\",\"name\":\"The definitive ranking of Super Bowl Ads by Edelman Creatives - Tomilli\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/#website\"},\"datePublished\":\"2022-03-01T05:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/#breadcrumb\"},\"inLanguage\":\"es-CO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/tomilli.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The definitive ranking of Super Bowl Ads by Edelman Creatives\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tomilli.com\/en\/#website\",\"url\":\"https:\/\/tomilli.com\/en\/\",\"name\":\"Tomilli\",\"description\":\"Tomilli.com features a global ecosystem of content about innovation and communications trends, headlining issues related to creativity, business, marketing, and culture.\",\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tomilli.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-CO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tomilli.com\/en\/#organization\",\"name\":\"Tomilli\",\"url\":\"https:\/\/tomilli.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg\",\"contentUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg\",\"width\":792,\"height\":228,\"caption\":\"Tomilli\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\",\"name\":\"Tomilli Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g\",\"caption\":\"Tomilli Team\"},\"sameAs\":[\"https:\/\/tomilli.com\/en\"],\"url\":\"https:\/\/tomilli.com\/en\/author\/2026_es1tomilli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The definitive ranking of Super Bowl Ads by Edelman Creatives - Tomilli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/","og_locale":"es_ES","og_type":"article","og_title":"The definitive ranking of Super Bowl Ads by Edelman Creatives - Tomilli","og_description":"THE PURE EXPERIENCE CLIENT: MICHELOB ULTRA CREATIVE: MARIANA RUIZ, EVP, EXECUTIVE CREATIVE DIRECTOR SUPER BOWL YEAR: 2019 THE STORY:\u00a0Michelob ULTRA\u2019s ad for its Pure Gold label starring Zoe Kravitz brought ASMR, (autonomous sensory meridian response), to its biggest stage and biggest audience ever during Super Bowl LIII. At the time ASMR videos were on the","og_url":"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/","og_site_name":"Tomilli","article_published_time":"2022-03-01T05:00:00+00:00","author":"Tomilli Team","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Tomilli Team","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/#article","isPartOf":{"@id":"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/"},"author":{"name":"Tomilli Team","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af"},"headline":"The definitive ranking of Super Bowl Ads by Edelman Creatives","datePublished":"2022-03-01T05:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/"},"wordCount":154,"commentCount":0,"publisher":{"@id":"https:\/\/tomilli.com\/en\/#organization"},"inLanguage":"es-CO"},{"@type":"WebPage","@id":"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/","url":"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/","name":"The definitive ranking of Super Bowl Ads by Edelman Creatives - Tomilli","isPartOf":{"@id":"https:\/\/tomilli.com\/en\/#website"},"datePublished":"2022-03-01T05:00:00+00:00","breadcrumb":{"@id":"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/#breadcrumb"},"inLanguage":"es-CO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/tomilli.com\/en\/the-definitive-ranking-of-super-bowl-ads-by-edelman-creatives\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/tomilli.com\/en\/"},{"@type":"ListItem","position":2,"name":"The definitive ranking of Super Bowl Ads by Edelman Creatives"}]},{"@type":"WebSite","@id":"https:\/\/tomilli.com\/en\/#website","url":"https:\/\/tomilli.com\/en\/","name":"Tomilli","description":"Tomilli.com features a global ecosystem of content about innovation and communications trends, headlining issues related to creativity, business, marketing, and culture.","publisher":{"@id":"https:\/\/tomilli.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tomilli.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-CO"},{"@type":"Organization","@id":"https:\/\/tomilli.com\/en\/#organization","name":"Tomilli","url":"https:\/\/tomilli.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg","contentUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg","width":792,"height":228,"caption":"Tomilli"},"image":{"@id":"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af","name":"Tomilli Team","image":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g","caption":"Tomilli Team"},"sameAs":["https:\/\/tomilli.com\/en"],"url":"https:\/\/tomilli.com\/en\/author\/2026_es1tomilli\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/17642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/comments?post=17642"}],"version-history":[{"count":0,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/17642\/revisions"}],"wp:attachment":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/media?parent=17642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/categories?post=17642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/tags?post=17642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}