{"id":17699,"date":"2022-05-02T00:00:00","date_gmt":"2022-05-02T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/earned-media-tactics-5-ways-brands-can-pop-in-pop-culture-media-moments\/"},"modified":"2026-02-08T19:49:41","modified_gmt":"2026-02-09T00:49:41","slug":"earned-media-tactics-5-ways-brands-can-pop-in-pop-culture-media-moments","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/earned-media-tactics-5-ways-brands-can-pop-in-pop-culture-media-moments\/","title":{"rendered":"Earned Media Tactics: 5 Ways Brands Can \u201cPop\u201d in Pop Culture Media Moments"},"content":{"rendered":"

As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments.<\/p>\n

Whether it\u2019s big events like the Super Bowl and the Academy Awards or small ones like what\u2019s trending on Netflix and the latest TikTok trend, when brands are involved in these cultural conversations, PR professionals can help them stand out by using earned media tactics, as follows:<\/p>\n

    \n
  1. Offer an exclusive:<\/strong>\u00a0To stand out in crowded spaces like awards season and the Super Bowl \u2014 situations where brands are competing intently for media coverage \u2014 consider factoring in an exclusive offer or experiences to journalists. Whether it\u2019s an offer to premiere content or an invite to an exclusive experience (like behind-the-scenes filming), this special treatment enables media to differentiate their story among their competitors.<\/li>\n
  2. Enter the chat:\u00a0<\/strong>Monitor pop culture conversations closely to identify opportunities to insert yourself into timely discussions. For instance, if there is a big celebrity \u2018break-up,\u2019 look to offer a relationship expert to provide commentary; or you could suggest a chef to comment on the latest viral cooking trend. Anticipating sources that media will be looking for and offering\u00a0before<\/em>\u00a0they ask will reveal immediate opportunities and build relationships.<\/li>\n
  3. Leverage a celebrity voice:\u00a0<\/strong>Working with a celebrity spokesperson not only helps to shine a light on your brand, but it also allows you to tap into the spokesperson\u2019s audience to extend media reach \u2013 for example, sports media when partnering with an athlete or music-focused media for a musician.<\/li>\n
  4. Create nostalgic feelings:\u00a0<\/strong>Nostalgia is a pop culture trend in and of itself. Tap into \u201cthrowback\u201d trends and products from the past to evoke fond memories and positive emotions, allowing brands to pique media interest and gain consumer attention.<\/li>\n
  5. Tap into social media trends<\/strong>: What\u2019s trending on social media is not only pervading our social media feeds, but the news media as well. Moving quickly as these stories are trending allows your brand to take ownership of the dialogues before they become \u2018old news.\u2019<\/li>\n<\/ol>\n

    If you\u2019re looking to implement earned media tactics to make your brand stand out,\u00a0connect with Ketchum\u2019s Global Media Specialty\u00a0to learn more about the depth of our earned media capabilities.<\/p>\n

    Taken from: https:\/\/www.ketchum.com\/5-pop-culture-earned-media-tactics\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. Whether it\u2019s big events like the Super Bowl and the Academy Awards or small ones like what\u2019s trending on Netflix and the latest TikTok trend, when brands are involved in these cultural conversations, PR<\/p>\n","protected":false},"author":1,"featured_media":14066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[562],"tags":[],"class_list":{"0":"post-17699","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trend-setters"},"yoast_head":"\nEarned Media Tactics: 5 Ways Brands Can \u201cPop\u201d in Pop Culture Media Moments - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/earned-media-tactics-5-ways-brands-can-pop-in-pop-culture-media-moments\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Earned Media Tactics: 5 Ways Brands Can \u201cPop\u201d in Pop Culture Media Moments - Tomilli\" \/>\n<meta property=\"og:description\" content=\"As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. 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