{"id":17825,"date":"2023-01-12T00:00:00","date_gmt":"2023-01-12T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/"},"modified":"2026-02-25T10:04:44","modified_gmt":"2026-02-25T15:04:44","slug":"pov-whatsapps-new-business-search-feature","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/","title":{"rendered":"POV: WhatsApp\u2019s New Business Search Feature"},"content":{"rendered":"<h3><strong>Background:<\/strong><\/h3>\n<p>WhatsApp is launching a new business search feature in five markets following a pilot in S\u00e3o Paulo, Brazil and the company is also testing in-chat payments in Brazil in efforts to enable consumers to find, communicate and transact with businesses, all within the messaging app.<\/p>\n<h3><strong>Details and Implications:<\/strong><\/h3>\n<p>At the WhatsApp Business Summit in Brazil, Meta CEO Mark Zuckerberg announced a new update called \u2018Business Search\u2019 that allows WhatsApp users to search for businesses by category (such as banking, food, drink, travel) or by name, directly in the app, without having to search for the number elsewhere.<\/p>\n<p>This new feature is currently limited to Brazil, Colombia, Indonesia, Mexico and the UK and businesses signed up to the app\u2019s Business Platform in those markets will appear in the directory. Users in Brazil are getting an expanded version that also indexes small businesses to help them discover local small businesses in their neighbourhoods. Business Directory is only available on Android in Brazil but available on both Android and iOS in the other markets.<\/p>\n<p>Of the new feature, Zuckerberg said; &#8220;We want to make it easier for people to do even more on WhatsApp and part of that means building better ways to engage with businesses&#8221;. He also said that \u201cThe ultimate goal here is to make it so you can find, message and buy from a business all in the same WhatsApp chat.\u201d<\/p>\n<p>To that end, Meta is also continuing to try and expand WhatsApp payments. It launched the first end-to-end shopping experience on WhatsApp in India earlier this year where the app is used by over 550 million users, and increasingly for business, but has been slower to roll out in-app payments elsewhere. A WhatsApp payment to merchant service launched briefly in Brazil in 2020 but was rolled back due to concerns from Brazil\u2019s Central Bank at the time. The payments feature had hung in the balance since, but in this latest announcement the company said it is now testing in-chat secure payments via credit or debit card in Brazil \u201cwith multiple payment partners\u201d.<\/p>\n<p>Brazil has the largest WhatsApp user base outside of Asia with around 150 million users, so it is a key market for WhatsApp for testing new business offerings and to try and make in-app payments a success. And if so, will be looking to roll out to more markets in time.<\/p>\n<h3><strong>Summary:<\/strong><\/h3>\n<p>Messaging apps continue to rise in popularity. More people are using them to interact with businesses and they\u2019re becoming more comfortable using them for shopping, a trend Meta continues to tap into. The company introduced the WhatsApp shopping cart feature at the end of 2020 and has reaffirmed its ambition to make the popular messaging app a commerce engine by building capabilities for business discovery, conversations, and transactions in a single platform, to try and create a frictionless commerce experience for users.<\/p>\n<p>&nbsp;<\/p>\n<p>Taken from: https:\/\/www.mindshareworld.com\/news\/pov-whatsapps-new-business-search-feature<\/p>\n<p>&nbsp;<\/p>\n<p data-block-key=\"f3q8m\">Follow Us:<\/p>\n<p>Instagram:\u00a0\u00a0<a href=\"https:\/\/www.instagram.com\/tomilli_land\/\">https:\/\/www.instagram.com\/tomilli_land\/<\/a><\/p>\n<p>Facebook:\u00a0\u00a0<a href=\"https:\/\/www.facebook.com\/TomillifansE\">https:\/\/www.facebook.com\/TomillifansE<\/a><\/p>\n<p>LinkedIn:\u00a0\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/tomilli\">https:\/\/www.linkedin.com\/company\/tomilli<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Background: WhatsApp is launching a new business search feature in five markets following a pilot in S\u00e3o Paulo, Brazil and the company is also testing in-chat payments in Brazil in efforts to enable consumers to find, communicate and transact with businesses, all within the messaging app. Details and Implications: At the WhatsApp Business Summit in<\/p>\n","protected":false},"author":1,"featured_media":14326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[706],"tags":[],"class_list":{"0":"post-17825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-ideas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>POV: WhatsApp\u2019s New Business Search Feature - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POV: WhatsApp\u2019s New Business Search Feature - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Background: WhatsApp is launching a new business search feature in five markets following a pilot in S\u00e3o Paulo, Brazil and the company is also testing in-chat payments in Brazil in efforts to enable consumers to find, communicate and transact with businesses, all within the messaging app. Details and Implications: At the WhatsApp Business Summit in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/\" \/>\n<meta property=\"og:site_name\" content=\"Tomilli\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-12T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T15:04:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/pexels-rahul-shah-6458061-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"521\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tomilli Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tomilli Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/\"},\"author\":{\"name\":\"Tomilli Team\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\"},\"headline\":\"POV: WhatsApp\u2019s New Business Search Feature\",\"datePublished\":\"2023-01-12T05:00:00+00:00\",\"dateModified\":\"2026-02-25T15:04:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/\"},\"wordCount\":517,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/pexels-rahul-shah-6458061-scaled-1.jpg\",\"articleSection\":[\"Business ideas\"],\"inLanguage\":\"es-CO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/\",\"url\":\"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/\",\"name\":\"POV: WhatsApp\u2019s New Business Search Feature - Tomilli\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/pexels-rahul-shah-6458061-scaled-1.jpg\",\"datePublished\":\"2023-01-12T05:00:00+00:00\",\"dateModified\":\"2026-02-25T15:04:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/#breadcrumb\"},\"inLanguage\":\"es-CO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/#primaryimage\",\"url\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/pexels-rahul-shah-6458061-scaled-1.jpg\",\"contentUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/pexels-rahul-shah-6458061-scaled-1.jpg\",\"width\":1600,\"height\":521},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/tomilli.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"POV: WhatsApp\u2019s New Business Search Feature\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tomilli.com\/en\/#website\",\"url\":\"https:\/\/tomilli.com\/en\/\",\"name\":\"Tomilli\",\"description\":\"Tomilli.com features a global ecosystem of content about innovation and communications trends, headlining issues related to creativity, business, marketing, and culture.\",\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tomilli.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-CO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tomilli.com\/en\/#organization\",\"name\":\"Tomilli\",\"url\":\"https:\/\/tomilli.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg\",\"contentUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg\",\"width\":792,\"height\":228,\"caption\":\"Tomilli\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\",\"name\":\"Tomilli Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g\",\"caption\":\"Tomilli Team\"},\"sameAs\":[\"https:\/\/tomilli.com\/en\"],\"url\":\"https:\/\/tomilli.com\/en\/author\/2026_es1tomilli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"POV: WhatsApp\u2019s New Business Search Feature - Tomilli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/","og_locale":"es_ES","og_type":"article","og_title":"POV: WhatsApp\u2019s New Business Search Feature - Tomilli","og_description":"Background: WhatsApp is launching a new business search feature in five markets following a pilot in S\u00e3o Paulo, Brazil and the company is also testing in-chat payments in Brazil in efforts to enable consumers to find, communicate and transact with businesses, all within the messaging app. Details and Implications: At the WhatsApp Business Summit in","og_url":"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/","og_site_name":"Tomilli","article_published_time":"2023-01-12T05:00:00+00:00","article_modified_time":"2026-02-25T15:04:44+00:00","og_image":[{"width":1600,"height":521,"url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/pexels-rahul-shah-6458061-scaled-1.jpg","type":"image\/jpeg"}],"author":"Tomilli Team","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Tomilli Team","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/#article","isPartOf":{"@id":"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/"},"author":{"name":"Tomilli Team","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af"},"headline":"POV: WhatsApp\u2019s New Business Search Feature","datePublished":"2023-01-12T05:00:00+00:00","dateModified":"2026-02-25T15:04:44+00:00","mainEntityOfPage":{"@id":"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/"},"wordCount":517,"commentCount":0,"publisher":{"@id":"https:\/\/tomilli.com\/en\/#organization"},"image":{"@id":"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/#primaryimage"},"thumbnailUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/pexels-rahul-shah-6458061-scaled-1.jpg","articleSection":["Business ideas"],"inLanguage":"es-CO"},{"@type":"WebPage","@id":"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/","url":"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/","name":"POV: WhatsApp\u2019s New Business Search Feature - Tomilli","isPartOf":{"@id":"https:\/\/tomilli.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/#primaryimage"},"image":{"@id":"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/#primaryimage"},"thumbnailUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/pexels-rahul-shah-6458061-scaled-1.jpg","datePublished":"2023-01-12T05:00:00+00:00","dateModified":"2026-02-25T15:04:44+00:00","breadcrumb":{"@id":"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/#breadcrumb"},"inLanguage":"es-CO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/"]}]},{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/#primaryimage","url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/pexels-rahul-shah-6458061-scaled-1.jpg","contentUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/pexels-rahul-shah-6458061-scaled-1.jpg","width":1600,"height":521},{"@type":"BreadcrumbList","@id":"https:\/\/tomilli.com\/en\/pov-whatsapps-new-business-search-feature\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/tomilli.com\/en\/"},{"@type":"ListItem","position":2,"name":"POV: WhatsApp\u2019s New Business Search Feature"}]},{"@type":"WebSite","@id":"https:\/\/tomilli.com\/en\/#website","url":"https:\/\/tomilli.com\/en\/","name":"Tomilli","description":"Tomilli.com features a global ecosystem of content about innovation and communications trends, headlining issues related to creativity, business, marketing, and culture.","publisher":{"@id":"https:\/\/tomilli.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tomilli.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-CO"},{"@type":"Organization","@id":"https:\/\/tomilli.com\/en\/#organization","name":"Tomilli","url":"https:\/\/tomilli.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg","contentUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg","width":792,"height":228,"caption":"Tomilli"},"image":{"@id":"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af","name":"Tomilli Team","image":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g","caption":"Tomilli Team"},"sameAs":["https:\/\/tomilli.com\/en"],"url":"https:\/\/tomilli.com\/en\/author\/2026_es1tomilli\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/17825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/comments?post=17825"}],"version-history":[{"count":1,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/17825\/revisions"}],"predecessor-version":[{"id":21534,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/17825\/revisions\/21534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/media\/14326"}],"wp:attachment":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/media?parent=17825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/categories?post=17825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/tags?post=17825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}