{"id":17844,"date":"2023-01-27T00:00:00","date_gmt":"2023-01-27T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/why-your-marketing-should-be-better-than-good-enough\/"},"modified":"2026-02-06T19:16:06","modified_gmt":"2026-02-07T00:16:06","slug":"why-your-marketing-should-be-better-than-good-enough","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/why-your-marketing-should-be-better-than-good-enough\/","title":{"rendered":"Why Your Marketing Should Be Better than \u201cGood Enough\u201d"},"content":{"rendered":"
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\u201cEh, it\u2019s good enough.\u201d<\/p>\n

Have you ever uttered these words when creating your own marketing materials for your business? If so, you may have a case of \u201cgood enough syndrome,\u201d as we like to call it.<\/p>\n

Good enough syndrome<\/strong>\u00a0is the acceptance of something that is lower quality or does not meet brand standards. Usually this happens due to lack of time, budget, or priority on brand identity.<\/p>\n

As a group of\u00a0professional marketers<\/a>, the phrase \u201cit\u2019s good enough\u201d is like nails on a chalkboard to us at Stray Media Group. Why? Because we see what companies could be if they raise their standards for excellence and embrace their full potential. We believe that when businesses explore all branding possibilities outside of what they\u2019ve always done, that\u2019s when great things happen.<\/p>\n

Keep reading to learn how your business can avoid \u201cgood enough syndrome\u201d through brand identity, consistent communication, and user experience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Brand Identity<\/h2>\n<\/div>\n<\/div>\n
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Your\u00a0brand identity<\/a>\u00a0encompasses all the visible elements of your\u00a0brand<\/a>\u00a0that drive how people perceive you. This includes your name, logo, tagline, and colors. As an individual, you choose an outfit every day to present yourself to the world, right? For businesses, it\u2019s a similar concept. Companies must step into their metaphorical closet and choose how they\u2019ll portray themselves to their\u00a0target audiences<\/a>.<\/p>\n

If your company has \u201cgood enough syndrome,\u201d however, there\u2019s a risk of compromising your brand\u2019s representation. Perhaps it\u2019s a poorly designed website that doesn\u2019t work, or a print ad that lacks a call to action. This carelessness creates all sorts of missed opportunities to connect and engage with potential customers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Creating your brand identity takes lots of time and effort, but it\u2019s essential to define who you are as a business and how you want people to identify your brand. Is your business more of the sleek suit and tie variety? Or perhaps a more fun, happy-go-lucky vibe? Pick a lane and stick to it, all while ensuring your entire\u00a0marketing strategy<\/a>\u00a0presents your unique identity to the world in a professional, well-thought-out manner.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Consistent Communication<\/h2>\n<\/div>\n<\/div>\n
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How do you ensure your brand is always represented correctly? Consistent communication. Every single item, from your\u00a0business card<\/a>\u00a0to your\u00a0storefront sign<\/a>, needs to exude the look and feel of your brand. Regardless of the type of piece, anyone who encounters your brand should know right away that it\u2019s\u00a0your<\/em>\u00a0business.<\/p>\n

We often see people develop the \u201cgood enough syndrome\u201d when it comes to consistency. Perhaps you are on a tight deadline and choose \u201cfree\u201d graphic design services that a tabloid offered you. Sure, they don\u2019t know anything about your brand, but who cares? It\u2019s fast and it\u2019s free, right? Or maybe you hire a friend-of-a-friend to create a cheap website to save money (a\u00a0big no-no<\/a>, in our opinion).<\/p>\n

Whatever the case is, it all comes down to this \u2013 does your communication align with your brand? Is it up to the brand standards you\u2019ve worked so hard to build from the beginning? If it\u2019s anything short of excellent, it\u2019s\u00a0not<\/em>\u00a0good enough.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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User Experience<\/h2>\n<\/div>\n<\/div>\n
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Why is identity and consistency so important for your brand? It all comes down to the relationships and engagements you make with your audience. After all, marketing is all about connecting with people at the right time and place. It\u2019s about communicating what you have to offer that will improve, simplify, or enhance their lives.<\/p>\n

A non-functional website, a fuzzy image, an outdated logo \u2013 all of this negatively affects how users experience your brand. Consumers are smarter than ever these days. When you say, \u201cahhh, I guess that\u2019s good enough,\u201d people notice that, and their perception of your brand drops a few pegs.<\/p>\n

Instead, make the conscious decision to market your business with excellence. Create pieces that are on par with brand identity, communicated consistently, and designed beautifully. That way, consumers will easily see your dedication to your brand and consider you a company that deserves their business.<\/p>\n<\/div>\n<\/div>\n

Taken from: https:\/\/straymediagroup.com\/why-your-marketing-should-be-better-than-good-enough\/<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cEh, it\u2019s good enough.\u201d Have you ever uttered these words when creating your own marketing materials for your business? If so, you may have a case of \u201cgood enough syndrome,\u201d as we like to call it. Good enough syndrome\u00a0is the acceptance of something that is lower quality or does not meet brand standards. Usually this<\/p>\n","protected":false},"author":1,"featured_media":14382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466],"tags":[],"class_list":{"0":"post-17844","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-trends"},"yoast_head":"\nWhy Your Marketing Should Be Better than \u201cGood Enough\u201d - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/why-your-marketing-should-be-better-than-good-enough\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Marketing Should Be Better than \u201cGood Enough\u201d - Tomilli\" \/>\n<meta property=\"og:description\" content=\"\u201cEh, it\u2019s good enough.\u201d Have you ever uttered these words when creating your own marketing materials for your business? 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