{"id":18036,"date":"2023-05-29T00:00:00","date_gmt":"2023-05-29T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/how-to-manage-brand-reputation-in-light-of-ai-fueled-misinformation\/"},"modified":"2026-02-25T14:06:50","modified_gmt":"2026-02-25T19:06:50","slug":"how-to-manage-brand-reputation-in-light-of-ai-fueled-misinformation","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/how-to-manage-brand-reputation-in-light-of-ai-fueled-misinformation\/","title":{"rendered":"How to Manage Brand Reputation in Light of AI-Fueled Misinformation"},"content":{"rendered":"<p>Generative AI\u2014tools like Dall-E 2, Midjourney, Stable Diffusion and ChatGPT\u2014has garnered immense attention for its potential across business and creative functions alike.<\/p>\n<p>However, it&#8217;s crucial to recognize the potential seismic shift these tools may cause in the misinformation and disinformation space.<\/p>\n<p>New dynamics created by generative AI are set to lower the barrier to entry for bad actors while simultaneously increasing the sophistication of their efforts, and could change the game for reputation management. These will require communications professionals to take a closer look at the impacts and solutions for heightened threats around disinformation.<\/p>\n<p><em>Dave Fleet is Head of Global Digital Crisis.<\/em><\/p>\n<p>Taken from: https:\/\/www.edelman.com\/insights\/manage-brand-reputation-ai-fueled-misinformation<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generative AI\u2014tools like Dall-E 2, Midjourney, Stable Diffusion and ChatGPT\u2014has garnered immense attention for its potential across business and creative functions alike. However, it&#8217;s crucial to recognize the potential seismic shift these tools may cause in the misinformation and disinformation space. New dynamics created by generative AI are set to lower the barrier to entry<\/p>\n","protected":false},"author":1,"featured_media":14827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466],"tags":[],"class_list":{"0":"post-18036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-trends"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Manage Brand Reputation in Light of AI-Fueled Misinformation - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/how-to-manage-brand-reputation-in-light-of-ai-fueled-misinformation\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Manage Brand Reputation in Light of AI-Fueled Misinformation - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Generative AI\u2014tools like Dall-E 2, Midjourney, Stable Diffusion and ChatGPT\u2014has garnered immense attention for its potential across business and creative functions alike. 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