{"id":18122,"date":"2023-11-02T00:00:00","date_gmt":"2023-11-02T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/"},"modified":"2023-11-02T00:00:00","modified_gmt":"2023-11-02T05:00:00","slug":"in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/","title":{"rendered":"In Switzerland, Luum Presented the Year\u2019s Best Ideas for Purposeful Communications"},"content":{"rendered":"

Nearly one hundred trophies were presented on November 2, at the Hilton Hotel and Conference Centre in Geneva, Switzerland, as part of the third edition of the Luum Awards, the only global festival that rewards creative communications contributing to efforts to make the world better.<\/p>\n

VMLY&R <\/strong>was named Network of the Year with 1 Titanium, 1 Grand Prix, 2 Gold and 6 Silver trophies won by its offices in Spain, New York, and Brazil with “Dogs Without Borders” and Zubi Advertising (USA) with “The Undercover Names”.<\/p>\n

In a close second, came McCann<\/strong> with 3 Golds and 6 Silvers earned by its branches in Paris, Japan, Tel Aviv, Spain, Panama, Poland, and Brazil.<\/p>\n

Dentsu Creative<\/strong> rounds out this list, thanks to the successful participation of its office in Argentina, which won 1 Grand Prix, 3 Golds and 1 Silver. \u00a0Other networks with notable participation were Ogilvy, Wunderman Thompson, Edelman, Mindshare, DDB, Havas, Mullen Lowe, Saatchi & Saatchi, Leo Burnett and Cheil.<\/strong><\/p>\n

The Advertiser of the Year was SFBO (FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY)<\/strong>, and the standout Independent Agency of the 2023 edition was Manifiesto<\/strong> from Spain, with one Gold and 4 Silver trophies obtained for the case \u201cKICKIN’ RIGHTS CUP.\u201d<\/em> Other independent agencies with outstanding participation were Valor (Peru), MGC Global Group (Chile), X3M Ideas (Nigeria), Tribeca Media (Peru), Geelmuyden Kiese (Denmark), Shernan Creative Collective (Spain), The Amazing Society (Sweden), Rock and Roll (Bolivia), Artilligence (India), among others. Check out the complete list here:<\/p>\n

PLANET <\/strong><\/p>\n

Juries: Sonia Gastaud<\/strong> (EDHEC Business School France), Shilpa Puri<\/strong> (Samsung India), Natalia Borawska<\/strong> (VMLY&R Poland), Joshua Belhumeur<\/strong> (BRINK USA), Barbara Arizaga<\/strong> (Gal\u00e1pagos Conservancy Ecuador), Sandra Alvarez<\/strong> (PHD Media \u2013 Omnicom Media Group Portugal), Caritina Knight<\/strong> (Samy Alliance Spain), Paulina Escobar<\/strong> (Bombay Mexico), Michele Gruc<\/strong> (CP+B Brazil).<\/p>\n

GRAND PRIX<\/strong><\/p>\n

X3M Ideas<\/strong> | Nigeria | The Soot Life Expectancy | The Extra Step Initiative | CCO Steve Babaeko \/ ECD Mike Miller \/ CD Anthony Eigbe \/ DCD Kelechi Uduma \/ DCD Oladunni \/ Samuel Oluwagbemi HOA \/ Abisoye Odewole HOD \/ Godswill Kalu AD \/ Sodiq Sheu AD \/ Temitope Ayeni \/ Vivian Nwadike\u00a0<\/strong><\/p>\n

GOLD<\/strong><\/p>\n

X3M Ideas<\/strong> | Nigeria | The Soot Life Expectancy<\/p>\n

Tribeca Media<\/strong> | Peru | Skip Fire<\/p>\n

SHORYUKEN PRODUCTION COMPANY<\/strong> LIMITED | Thailand | Gift or Waste?<\/p>\n

Shernan Creative Collective<\/strong> | Spain | Almost as Strong as Water<\/p>\n

Rock and Roll<\/strong> | Bolivia | Chiquitano Phoenix<\/p>\n

Mindshare <\/strong>| Spain | Endesa: Everything counts.<\/p>\n

MGC Global Group <\/strong>| Chile | Signs from the Ocean<\/p>\n

Geelmuyden Kiese<\/strong> | Denmark | The Reservoir Refill<\/p>\n

SILVER <\/strong><\/p>\n

Zubi Advertising<\/strong> | United States | The Undercover Names<\/p>\n

X3M Ideas<\/strong> | Nigeria | MASQUERADES<\/p>\n

Wunderman Thompson<\/strong> | Mexico | The Global Warming Series | x2<\/p>\n

Rock and Roll<\/strong> | Bolivia | Chiquitano Phoenix<\/p>\n

Rise<\/strong> | Netherlands | Tap for life<\/p>\n

Mindshare <\/strong>| Spain | Endesa: Everything counts<\/p>\n

M&CSaatchi<\/strong> | Indonesia | Hari Bersih Indonesia 2023<\/p>\n

Geelmuyden Kiese<\/strong> | Denmark | The Reservoir Refill<\/p>\n

Don Alfaro<\/strong> | Ecuador | The Yes of Nature<\/p>\n

1947 <\/strong>| Bolivia | Testimonials of Nature<\/p>\n

Essence of the Message<\/strong><\/p>\n

Judges: Eri Pavlaki<\/strong> (Women Do Business Greece), Cristiano Tonnarelli<\/strong> (Ogilvy Singapore), Shireen nababteh<\/strong> (Cheil Levant Jordan), Davide Buttazzoni<\/strong> (Agencia Sensei Spain), James Mendoza<\/strong> (TBWASMP Philippines), Mark Horley<\/strong> (Tonic UK), Candela Gonzalez<\/strong> (World Association of Girl Guides and Girl Scouts Global), Ferju Cuevas<\/strong> (1947 Bolivia), Eduardo Poppe & Rodrigo Revoredo<\/strong> (Valor Per\u00fa), Mohamad Baalbaki<\/strong> (The Bold Group KSA), Sue Daun<\/strong> (Interbrand UK)<\/p>\n

GRAND PRIX<\/strong><\/p>\n

Wunderman Thompson<\/strong> | Mexico | The Global Warming Series | The North Face | Omar Fabian \/ Jonathan McVinish \/ Jes\u00fas Gonz\u00e1lez \/ Carlos Ferrario \/ Carlos Enrique Ram\u00edrez \/ Rodrigo Arteaga<\/p>\n

GOLD<\/strong><\/p>\n

Wunderman Thompson<\/strong> | Mexico | The Global Warming Series<\/p>\n

MGC Global Group<\/strong> | Chile | Signs from the Ocean | X 2<\/p>\n

DEPT<\/strong> | Netherlands | Be Free in Your Own Skin<\/p>\n

Dentsu Creative<\/strong> | Argentina | Scrolling Therapy<\/p>\n

ARENA by Havas<\/strong> | Peru | The Paths<\/p>\n

SILVER <\/strong><\/p>\n

Zubi Advertising<\/strong> | United States | The Undercover Names<\/p>\n

WINGS The Agency<\/strong> | Venezuela | The Home Project<\/p>\n

Tribeca Media<\/strong> | Peru | Skip Fire<\/p>\n

Shernan Creative Collective<\/strong> | Spain | Almost as Strong As Water<\/p>\n

Ogilvy<\/strong> | Dominican Republic | EL PESO DEL BULLYING | x 3<\/p>\n

Manifiesto<\/strong> | Spain | KICKIN’ RIGHTS CUP<\/p>\n

Lemontik<\/strong> | Spain | Recycling doesn\u2019t happen in Spain? | x 2<\/p>\n

Joystick, FIFCO<\/strong> | Costa Rica | You have already won.<\/p>\n

BUM, Blasi, Urgell, Morales S.L.<\/strong> | Spain | AGGRESSIVE, RIGHT?<\/p>\n

AGENCIA GO<\/strong> | Ecuador | Sharksaver<\/p>\n

9 D\u00edas<\/strong> | Spain | El primer d\u00eda<\/p>\n

9 D\u00edas<\/strong> | Spain | Breakdown Prejudices<\/p>\n

Designs for a Better World<\/strong>\u00a0<\/strong><\/p>\n

Judges: Sachiko Nishihashi<\/strong> (Dentsu Tokyo), Chermine Assadian<\/strong> (Wunderman Thompson UK), Samia Montaque<\/strong> (Havas Media Switzerland), Ang\u00e9lica Escrucer\u00eda<\/strong> (Wunderman Thompson Latam), Henry Ramirez & Camilo Afanador<\/strong> (VMLY&R Commerce | Geometry Colombia), Eduardo Basque<\/strong> (Ogilvy Health NY), Ivan Calle & Roberto Lopez<\/strong> (Zubi Advertising US), Nikki Hughes<\/strong> (Edelman UK), Alan Cruz<\/strong> (Ogilvy Honduras), Sompat Trisadikun<\/strong> (GreyNJ United)<\/p>\n

GRAND PRIX<\/strong><\/p>\n

VMLY&R HEALTH <\/strong>Spain | VMLY&R<\/strong> NY – S\u00e3o Paulo | DOGS WITHOUT BORDERS | SFBO (FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY)<\/p>\n

GOLD <\/strong><\/p>\n

VMLY&R HEALTH<\/strong> Spain | VMLY&R<\/strong> NY – S\u00e3o Paulo | DOGS WITHOUT BORDERS<\/p>\n

McCann<\/strong> | Poland | Where to Settle<\/p>\n

SILVER<\/strong><\/p>\n

Mindshare<\/strong> | Spain | Endesa: Everything Counts<\/p>\n

Dentsu Creative<\/strong> | Argentina | Scrolling Therapy<\/p>\n

Institutional Communication<\/strong><\/p>\n

Judges: Kien Eng Tan<\/strong> (dentsu Malaysia), Gavin Simpson<\/strong> (BBDO Guerrero Philippines), Jason Foo<\/strong> (BBD Perfect Storm UK), Ela G\u00f6kkan Savc\u0131<\/strong> (Mullenlowe Istanbul, Turkey), Marie Claire Maalouf<\/strong> (Edelman UAE), Miriam Preissinger<\/strong> (Cheil, Germany), Sergio Rio Le\u00f3n<\/strong> (Grey Argentina), Denise Rossetto<\/strong> (Broken Heart Love Affair Canada), Noella Choi-Finnamore<\/strong> (FCB\/SIX Canada), Juan Cenoz <\/strong>(VCCP Spain)<\/p>\n

GOLD<\/strong><\/p>\n

VMLY&R HEALTH<\/strong> Spain | VMLY&R <\/strong>NY – S\u00e3o Paulo | DOGS WITHOUT BORDERS<\/p>\n

Mccann Tel Aviv<\/strong> | Israel | Fighting to Remember<\/p>\n

SILVER <\/strong><\/p>\n

Zubi Advertising<\/strong> | United States | The Undercover Names<\/p>\n

SOCIETY <\/strong><\/p>\n

Judges: Tom Gilmore<\/strong> (Culture ONE World USA), Mitch William <\/strong>(Media Monks UAE), Sergio Franco Tosso<\/strong> (Fahrenheit DDB Peru), Gianna Tachinardi<\/strong> (Leo Burnett Germany), Symonne Torpy<\/strong> (BETC Etoile Rouge France), Jo\u00e3o In\u00e1cio<\/strong> (Dept Agency Netherlands), Patrick Van Haperen<\/strong> (Rise, Netherlands), Mar\u00eda Ximena Sefair<\/strong> (UNICEF Colombia), Lauren Jones<\/strong> (Mattel, Inc. USA), Kote Kaid<\/strong> (Wunderman Thompson Chile)<\/p>\n

GRAND PRIX<\/strong><\/p>\n

Edelman<\/strong> | United Kingdom | Let Her Grow | Dove | Judy John Global CCO, Tim Green APAC CCO, Andrew Simon Global Creative Director for Unilever, Nutchanun Chiaphanumas Executive Creative Director, Shauna Roe Creative Director, Mary Soroka Creative Director \/ Chad Ballantyne Regional Client Lead, Laura Spence Client Services<\/p>\n

GOLD<\/strong><\/p>\n

Edelman<\/strong> | United Kingdom | Let Her Grow<\/p>\n

SILVER <\/strong><\/p>\n

Valor<\/strong> | Peru | The Stain<\/p>\n

Tribeca Media<\/strong> | Peru | Skip Fire<\/p>\n

The Amazing Society<\/strong> | Sweden | For all women’s rights<\/p>\n

Ogilvy<\/strong> | Dominican Republic | EL PESO DEL BULLYING<\/p>\n

Geelmuyden Kiese<\/strong> | Denmark | The Reservoir Refill<\/p>\n

Causes <\/strong><\/p>\n

Judges: Willem Van den Hoof<\/strong> (Ogilvy Social Lab Brussels), Frank Macera<\/strong> (Taxi VMLY&R, Canada), Rica Eckersley<\/strong> (DDB Canada), Sid Samodio<\/strong> (McCann Worldgroup, Philippines), Giles Watson<\/strong> (DDB, Australia), Mark Whelan<\/strong> (Havas UK), Natxo Diaz<\/strong> (VMLY&R Spain), Katherine Yuen<\/strong> (Ogilvy Dominican Republic), Flor Leibaschoff<\/strong> (BeautifulBeast US), Leandro Zum\u00e1rraga<\/strong> (Dentsu Argentina & Chile).<\/p>\n

GOLD <\/strong><\/p>\n

McCann Paris<\/strong> | France | Optink<\/p>\n

SILVER <\/strong><\/p>\n

Zubi Advertising<\/strong> | United States | The Undercover Names<\/p>\n

Wunderman Thompson<\/strong> | Mexico | The Global Warming Series<\/p>\n

DKT<\/strong> | Mexico | Prudence Only Fans<\/p>\n

Manifiesto<\/strong> | Spain | Numbers that matters<\/p>\n

Inbrax<\/strong> | Chile | Press Here Now<\/p>\n

Edelman<\/strong> | United Kingdom | Fight for What Counts<\/p>\n

Human Rights<\/strong>\u00a0<\/strong><\/p>\n

Judges: Leila Katrib<\/strong> (Incubeta UAE), Michael Davey<\/strong> (The Creative Works Australia), Gabriel Lepesteur<\/strong> (We Are Social Germany), Asheen Naidu<\/strong> (TBWA Singapore), Rebekka Perdereau<\/strong> (UNICEF Belgium), Lis M. Torron<\/strong> (Reclam Spain), Maria Priscila<\/strong> (Mapa360 Brazil), Linette M. Torres<\/strong> (Blend Marketing Solutions Puerto Rico), Carolina Rodriguez<\/strong> (Dilucidar, Singapore)<\/p>\n

GOLD<\/strong><\/p>\n

Valor<\/strong> | Peru | The Stain<\/p>\n

Manifiesto<\/strong> | Spain | KICKIN’ RIGHTS CUP<\/p>\n

SILVER <\/strong><\/p>\n

W\/McCann<\/strong> | Brazil | Harassment Advisory<\/p>\n

Valor <\/strong>| Peru | The Stain<\/p>\n

The Amazing Society<\/strong> | Sweden | For all women’s rights<\/p>\n

Publicidad Comercial Mullen Lowe<\/strong> | Guatemala | Always Alive<\/p>\n

McCann<\/strong> | Spain | Housing Project<\/p>\n

Manifiesto<\/strong> | Spain | KICKIN’ RIGHTS CUP | x2<\/p>\n

Lounge Group<\/strong> | Hungary | You’re Not Alone on The Roads | x2<\/p>\n

Inbrax<\/strong> | Chile | Press Here Now<\/p>\n

Edelman<\/strong> | United Kingdom | Streetcode<\/p>\n

Cheil Centrade<\/strong> | Romania | Share Your Power<\/p>\n

BUM, Blasi, Urgell, Morales S.L.<\/strong> | Spain | AGGRESSIVE, RIGHT?<\/p>\n

Health & Wellness<\/strong><\/p>\n

Judges: Anil Solanki<\/strong> (Detsu Media India), Mahesh Mahalingam<\/strong> (UNAIDS Switzerland), Alessandra Gomes<\/strong> (McCann Health Brazil), Carmen de la Llave<\/strong> (LLYC Europe), Amy Creyer<\/strong> (Mosaic Canada), Mickey Chan<\/strong> (ACNE UK), Quino Oneto Gaona<\/strong> (Di Paola Latina Argentina), Arm Buddhaphol<\/strong> (Rabbit’s Tale Thailand)<\/p>\n

GRAND PRIX<\/strong><\/p>\n

Dentsu Creative<\/strong> | Argentina | Scrolling Therapy | Eurofarma\u00a0<\/strong><\/p>\n

GOLD<\/strong><\/p>\n

Valor <\/strong>| Peru | The Stain<\/p>\n

DKT<\/strong> | Mexico | Prudence Only Fans<\/p>\n

Dentsu Creative<\/strong> | Argentina | Scrolling Therapy | x 2<\/p>\n

Boomerang<\/strong> | Morocco | The Renaissance of Hope<\/p>\n

SILVER <\/strong><\/p>\n

X3M Ideas<\/strong> | Nigeria | The Soot Life Expectancy<\/p>\n

VMLY&R HEALTH Spain<\/strong> | VMLY&R NY – S\u00e3o Paulo | DOGS WITHOUT BORDERS | x2<\/p>\n

Portavoz <\/strong>| Spain | #SinVeg\u00fcenza<\/p>\n

DKT<\/strong> | Mexico | Prudence Only Fans<\/p>\n

Ogilvy Health NA<\/strong> | United States | Cat Pain IQ<\/p>\n

McCann Paris<\/strong> | France | Optink<\/p>\n

McCann<\/strong> | Panama | Vaping Poison | x2<\/p>\n

Leo Burnett Group<\/strong> | Thailand | Million Spoons<\/p>\n

McCann Health<\/strong> | Japan | Time is Love<\/p>\n

Don Alfaro<\/strong> | Ecuador | Depression is not a Fantasy<\/p>\n

BeautifulBeast<\/strong> | United States | Cancel the World Cup | x2<\/p>\n

Artiligence<\/strong> | India | The X-ray Calendar<\/p>\n

Artiligence<\/strong> | India | The Good Craving<\/p>\n

ARIADNA COMMUNICATION GROUP<\/strong> | Bolivia | Cleaning a Nation’s Conscience\u200b<\/p>\n

AGENCIA GO<\/strong> | Ecuador | Sharksaver<\/p>\n","protected":false},"excerpt":{"rendered":"

Nearly one hundred trophies were presented on November 2, at the Hilton Hotel and Conference Centre in Geneva, Switzerland, as part of the third edition of the Luum Awards, the only global festival that rewards creative communications contributing to efforts to make the world better. VMLY&R was named Network of the Year with 1 Titanium,<\/p>\n","protected":false},"author":1,"featured_media":15004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"class_list":{"0":"post-18122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising-trends"},"yoast_head":"\nIn Switzerland, Luum Presented the Year\u2019s Best Ideas for Purposeful Communications - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In Switzerland, Luum Presented the Year\u2019s Best Ideas for Purposeful Communications - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Nearly one hundred trophies were presented on November 2, at the Hilton Hotel and Conference Centre in Geneva, Switzerland, as part of the third edition of the Luum Awards, the only global festival that rewards creative communications contributing to efforts to make the world better. VMLY&R was named Network of the Year with 1 Titanium,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"Tomilli\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-02T05:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Luum2023_Geneva-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tomilli Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tomilli Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/\"},\"author\":{\"name\":\"Tomilli Team\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\"},\"headline\":\"In Switzerland, Luum Presented the Year\u2019s Best Ideas for Purposeful Communications\",\"datePublished\":\"2023-11-02T05:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/\"},\"wordCount\":1424,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Luum2023_Geneva-1.jpg\",\"articleSection\":[\"Advertising trends\"],\"inLanguage\":\"es-CO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/\",\"url\":\"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/\",\"name\":\"In Switzerland, Luum Presented the Year\u2019s Best Ideas for Purposeful Communications - Tomilli\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Luum2023_Geneva-1.jpg\",\"datePublished\":\"2023-11-02T05:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/#breadcrumb\"},\"inLanguage\":\"es-CO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/#primaryimage\",\"url\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Luum2023_Geneva-1.jpg\",\"contentUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Luum2023_Geneva-1.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/tomilli.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In Switzerland, Luum Presented the Year\u2019s Best Ideas for Purposeful Communications\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tomilli.com\/en\/#website\",\"url\":\"https:\/\/tomilli.com\/en\/\",\"name\":\"Tomilli\",\"description\":\"Tomilli.com features a global ecosystem of content about innovation and communications trends, headlining issues related to creativity, business, marketing, and culture.\",\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tomilli.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-CO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tomilli.com\/en\/#organization\",\"name\":\"Tomilli\",\"url\":\"https:\/\/tomilli.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg\",\"contentUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg\",\"width\":792,\"height\":228,\"caption\":\"Tomilli\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\",\"name\":\"Tomilli Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g\",\"caption\":\"Tomilli Team\"},\"sameAs\":[\"https:\/\/tomilli.com\/en\"],\"url\":\"https:\/\/tomilli.com\/en\/author\/2026_es1tomilli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"In Switzerland, Luum Presented the Year\u2019s Best Ideas for Purposeful Communications - Tomilli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/","og_locale":"es_ES","og_type":"article","og_title":"In Switzerland, Luum Presented the Year\u2019s Best Ideas for Purposeful Communications - Tomilli","og_description":"Nearly one hundred trophies were presented on November 2, at the Hilton Hotel and Conference Centre in Geneva, Switzerland, as part of the third edition of the Luum Awards, the only global festival that rewards creative communications contributing to efforts to make the world better. VMLY&R was named Network of the Year with 1 Titanium,","og_url":"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/","og_site_name":"Tomilli","article_published_time":"2023-11-02T05:00:00+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Luum2023_Geneva-1.jpg","type":"image\/jpeg"}],"author":"Tomilli Team","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Tomilli Team","Tiempo de lectura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/#article","isPartOf":{"@id":"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/"},"author":{"name":"Tomilli Team","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af"},"headline":"In Switzerland, Luum Presented the Year\u2019s Best Ideas for Purposeful Communications","datePublished":"2023-11-02T05:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/"},"wordCount":1424,"commentCount":0,"publisher":{"@id":"https:\/\/tomilli.com\/en\/#organization"},"image":{"@id":"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/#primaryimage"},"thumbnailUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Luum2023_Geneva-1.jpg","articleSection":["Advertising trends"],"inLanguage":"es-CO"},{"@type":"WebPage","@id":"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/","url":"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/","name":"In Switzerland, Luum Presented the Year\u2019s Best Ideas for Purposeful Communications - Tomilli","isPartOf":{"@id":"https:\/\/tomilli.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/#primaryimage"},"image":{"@id":"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/#primaryimage"},"thumbnailUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Luum2023_Geneva-1.jpg","datePublished":"2023-11-02T05:00:00+00:00","breadcrumb":{"@id":"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/#breadcrumb"},"inLanguage":"es-CO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/"]}]},{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/#primaryimage","url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Luum2023_Geneva-1.jpg","contentUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Luum2023_Geneva-1.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/tomilli.com\/en\/in-switzerland-luum-presented-the-years-best-ideas-for-purposeful-communications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/tomilli.com\/en\/"},{"@type":"ListItem","position":2,"name":"In Switzerland, Luum Presented the Year\u2019s Best Ideas for Purposeful Communications"}]},{"@type":"WebSite","@id":"https:\/\/tomilli.com\/en\/#website","url":"https:\/\/tomilli.com\/en\/","name":"Tomilli","description":"Tomilli.com features a global ecosystem of content about innovation and communications trends, headlining issues related to creativity, business, marketing, and culture.","publisher":{"@id":"https:\/\/tomilli.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tomilli.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-CO"},{"@type":"Organization","@id":"https:\/\/tomilli.com\/en\/#organization","name":"Tomilli","url":"https:\/\/tomilli.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg","contentUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg","width":792,"height":228,"caption":"Tomilli"},"image":{"@id":"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af","name":"Tomilli Team","image":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g","caption":"Tomilli Team"},"sameAs":["https:\/\/tomilli.com\/en"],"url":"https:\/\/tomilli.com\/en\/author\/2026_es1tomilli\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/18122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/comments?post=18122"}],"version-history":[{"count":0,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/18122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/media\/15004"}],"wp:attachment":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/media?parent=18122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/categories?post=18122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/tags?post=18122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}