{"id":18152,"date":"2024-01-15T00:00:00","date_gmt":"2024-01-15T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/frito-lay-pops-off-confetti-filled-campaign-with-a-trio-of-football-legends-to-give-fans-a-taste-of-the-super-bowl\/"},"modified":"2026-02-08T19:44:49","modified_gmt":"2026-02-09T00:44:49","slug":"frito-lay-pops-off-confetti-filled-campaign-with-a-trio-of-football-legends-to-give-fans-a-taste-of-the-super-bowl","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/frito-lay-pops-off-confetti-filled-campaign-with-a-trio-of-football-legends-to-give-fans-a-taste-of-the-super-bowl\/","title":{"rendered":"Frito-Lay pops off confetti-filled campaign with a trio of football legends to give fans a Taste of the Super Bowl"},"content":{"rendered":"<p class=\"prntac\"><i>R<\/i><i>ob Gronkowski,\u00a0<span class=\"xn-person\">Marshawn Lynch<\/span>\u00a0and\u00a0<span class=\"xn-person\">Troy Polamalu<\/span>\u00a0show fans what winning tastes like in new commercial featuring America&#8217;s favorite snack brands<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">PLANO, Texas<\/span><\/span>,\u00a0<span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 8, 2024<\/span><\/span>\u00a0\/PRNewswire\/ &#8212; NFL fans have waited all season to see which winning team will be showered with confetti on Super Bowl Sunday. As Super Wild Card Weekend approaches, Frito-Lay is bringing fans closer to the action with the debut of its 2024 NFL Playoff campaign, &#8220;Taste of Super Bowl.&#8221;<\/p>\n<div id=\"DivAssetPlaceHolder1\" class=\"PRN_ImbeddedAssetReference\">\n<p title=\"Frito-Lay &quot;Taste of Super Bowl&quot;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/kscGlqJVIC8\" width=\"560\" height=\"315\" frameborder=\"0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<\/div>\n<p>The campaign features a new\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4062773-1&amp;h=3890909328&amp;u=https%3A%2F%2Fyoutu.be%2FkscGlqJVIC8&amp;a=television+commercial\" target=\"_blank\" rel=\"nofollow noopener\">television commercial<\/a>\u00a0starring football legends\u00a0<span class=\"xn-person\">Rob Gronkowski<\/span>,\u00a0<span class=\"xn-person\">Marshawn Lynch<\/span>\u00a0and\u00a0<span class=\"xn-person\">Troy Polamalu<\/span>\u00a0as they rediscover the taste of victory \u2013 but this time with a chip-inspired twist. The former Super Bowl champions\u2014with a combined seven Super Bowl victories between them \u2013 experience confetti bursting from bags of Lay&#8217;s\u00ae, Cheetos\u00ae and Tostitos\u00ae. The pop of confetti transports them right back to the feeling of celebrating on football&#8217;s biggest stage.<\/p>\n<p>&#8220;More than 90% of football fans enjoy snacks and beverages on gameday while they cheer their team on to victory,&#8221; said\u00a0<span class=\"xn-person\">Tina Mahal<\/span>, senior vice president of marketing,\u00a0<span class=\"xn-person\">Frito-Lay North America<\/span>. &#8220;With this new commercial, we wanted to harness the power of our iconic brands to extend the victory celebration to viewers and bring the confetti to them.&#8221;<\/p>\n<p>&#8220;Snacks are a key part of gameday, especially when coming together to watch the Super Bowl, and no one does it better than Frito-Lay,&#8221; said Gronkowski. &#8220;I had a blast reliving some of those Super Bowl memories and creating that experience for the fans with Marshawn and Troy.&#8221;<\/p>\n<p>The commercial will debut on television during Super Wild Card Weekend and run through Super Bowl LVIII. It will also be available on digital and social channels. The spot was created by Frito-Lay&#8217;s internal creative agency and directed by acclaimed director\u00a0<span class=\"xn-person\">Peter Berg<\/span>.<\/p>\n<p><b>Frito-Lay at the Super Bowl<br \/>\n<\/b>In addition to the &#8220;Taste of Super Bowl&#8221; campaign, Frito-Lay is bringing even more to\u00a0<span class=\"xn-location\">Las Vegas<\/span>\u00a0with an immersive fan experience at the Frito-Lay Chip Strip. Fans in Vegas will have the opportunity to try their luck at the Frito-Lay Snackpot, take a seat in the hottest ride on the Strip, feel the love at the Cheetos Chapel \u2013 and so much more. The Frito-Lay Chip Strip is located on the Brooklyn Bridge at the\u00a0<span class=\"xn-location\">New York, New York<\/span>\u00a0Hotel and is open daily from\u00a0<span class=\"xn-chron\">Thursday, February 8<\/span>\u00a0through\u00a0<span class=\"xn-chron\">Sunday, February 11<\/span>.<\/p>\n<p>Specially marked &#8220;Taste of Super Bowl&#8221; Frito-Lay products are now available at retailers nationwide. For more information about the campaign, the Frito-Lay Chip Strip and more, visit\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4062773-1&amp;h=1614077612&amp;u=https%3A%2F%2Fwww.tiktok.com%2F%40fritolay%3Flang%3Den&amp;a=TikTok\" target=\"_blank\" rel=\"nofollow noopener\">TikTok<\/a>,\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4062773-1&amp;h=3500496890&amp;u=https%3A%2F%2Fwww.facebook.com%2FFritoLay&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow noopener\">Facebook<\/a>,\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4062773-1&amp;h=1724396182&amp;u=https%3A%2F%2Fwww.instagram.com%2Ffritolay&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow noopener\">Instagram<\/a>,\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4062773-1&amp;h=1488503209&amp;u=https%3A%2F%2Ftwitter.com%2FFritoLay&amp;a=X\" target=\"_blank\" rel=\"nofollow noopener\">X<\/a>\u00a0and\u00a0<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4062773-1&amp;h=2737659814&amp;u=https%3A%2F%2Fwww.youtube.com%2Fc%2Ffritolaysnacks&amp;a=YouTube\" target=\"_blank\" rel=\"nofollow noopener\">YouTube<\/a>.<\/p>\n<p>Taken from: https:\/\/www.pepsico.com\/our-stories\/press-release\/frito-lay-pops-off-confetti-filled-campaign-with-a-trio-of-football-legends-to-g01082024<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rob Gronkowski,\u00a0Marshawn Lynch\u00a0and\u00a0Troy Polamalu\u00a0show fans what winning tastes like in new commercial featuring America&#8217;s favorite snack brands PLANO, Texas,\u00a0Jan. 8, 2024\u00a0\/PRNewswire\/ &#8212; NFL fans have waited all season to see which winning team will be showered with confetti on Super Bowl Sunday. As Super Wild Card Weekend approaches, Frito-Lay is bringing fans closer to the<\/p>\n","protected":false},"author":1,"featured_media":15067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"class_list":{"0":"post-18152","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising-trends"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frito-Lay pops off confetti-filled campaign with a trio of football legends to give fans a Taste of the Super Bowl - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/frito-lay-pops-off-confetti-filled-campaign-with-a-trio-of-football-legends-to-give-fans-a-taste-of-the-super-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frito-Lay pops off confetti-filled campaign with a trio of football legends to give fans a Taste of the Super Bowl - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Rob Gronkowski,\u00a0Marshawn Lynch\u00a0and\u00a0Troy Polamalu\u00a0show fans what winning tastes like in new commercial featuring America&#8217;s favorite snack brands PLANO, Texas,\u00a0Jan. 8, 2024\u00a0\/PRNewswire\/ &#8212; NFL fans have waited all season to see which winning team will be showered with confetti on Super Bowl Sunday. 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