{"id":18161,"date":"2024-03-14T00:00:00","date_gmt":"2024-03-14T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/wpp-tops-the-warc-creative-100-list-for-second-consecutive-year\/"},"modified":"2024-03-14T00:00:00","modified_gmt":"2024-03-14T05:00:00","slug":"wpp-tops-the-warc-creative-100-list-for-second-consecutive-year","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/wpp-tops-the-warc-creative-100-list-for-second-consecutive-year\/","title":{"rendered":"WPP tops the WARC Creative 100 list for second consecutive year"},"content":{"rendered":"<ul>\n<li>Ogilvy takes top network honour for the fourth year in a row<\/li>\n<li>VML and Grey named amongst the top 20 networks<\/li>\n<li>Ogilvy London and DAVID Madrid recognised in top 10 agencies category<\/li>\n<\/ul>\n<p>WPP was today named the top company on WARC\u2019s 2024 Creative 100 List for the second consecutive year.<\/p>\n<p>For the fourth year running Ogilvy took the network of the year honour, while the Ogilvy Honduras team won best creative campaign for\u00a0<a href=\"https:\/\/www.wpp.com\/en\/featured\/work\/2022\/06\/ogilvy-grupo-estrateegico-paes-morning-after-island\" target=\"_blank\" rel=\"noopener noreferrer\">Morning After Island<\/a>, a partnership with women\u2019s rights advocates Grupo Estrate\u0301gico PAE to create a safe space in international waters where women could access the morning after pill without fear of prosecution.<\/p>\n<p>VML ranked third amongst the top 50 networks on the Creative 100 which also named Grey Group, AKQA and Scholz &amp; Friends Family, while 12 WPP agencies appeared in the top 50 creative agencies category: Ogilvy London, DAVID Madrid, Ogilvy Bangkok, Ogilvy Tegucigalpa (Honduras), VML New York, DAVID S\u00e3o Paulo, VML S\u00e3o Paulo, DAVID Buenos Aires, DAVID Bogot\u00e1, VML Melbourne, DAVID New York and Ogilvy Frankfurt.<\/p>\n<p>WARC is the publisher of respected industry journals including the Journal of Advertising Research. Part of Ascential plc, WARC services more than 75,000 marketers and advertisers around the world by providing rigorous and unbiased actionable insights, evidence and best practices. The WARC Creative 100 ranks the most awarded companies and campaigns for creativity from around the globe, and this prestigious list acts as a benchmark for global creative excellence.<\/p>\n<p><strong>Rob Reilly, Chief Creative Officer of WPP, said:<\/strong>\u00a0\u201cAwards are the by-product, never the motivation, of doing the boldest and most effective work for our clients. To be recognised as the most creative company in the world for the second year in a row, is down to the relationships our brilliant agencies have with our brave brand partners and our production co-conspirators.\u201d<\/p>\n<p>Taken from: https:\/\/www.wpp.com\/news\/2024\/03\/wpp-tops-the-warc-creative-100-list-for-second-consecutive-year<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ogilvy takes top network honour for the fourth year in a row VML and Grey named amongst the top 20 networks Ogilvy London and DAVID Madrid recognised in top 10 agencies category WPP was today named the top company on WARC\u2019s 2024 Creative 100 List for the second consecutive year. For the fourth year running<\/p>\n","protected":false},"author":1,"featured_media":15085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18161","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WPP tops the WARC Creative 100 list for second consecutive year - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/wpp-tops-the-warc-creative-100-list-for-second-consecutive-year\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP tops the WARC Creative 100 list for second consecutive year - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Ogilvy takes top network honour for the fourth year in a row VML and Grey named amongst the top 20 networks Ogilvy London and DAVID Madrid recognised in top 10 agencies category WPP was today named the top company on WARC\u2019s 2024 Creative 100 List for the second consecutive year. 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