{"id":18329,"date":"2025-10-30T00:00:00","date_gmt":"2025-10-30T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/the-best-purpose-driven-creative-actions-of-luum-2025-were-determined-in-switzerland-last-week\/"},"modified":"2026-02-20T12:04:05","modified_gmt":"2026-02-20T17:04:05","slug":"the-best-purpose-driven-creative-actions-of-luum-2025-were-determined-in-switzerland-last-week","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/the-best-purpose-driven-creative-actions-of-luum-2025-were-determined-in-switzerland-last-week\/","title":{"rendered":"The best purpose-driven creative actions of Luum 2025 were determined in Switzerland last week"},"content":{"rendered":"

The 2025 edition of the Luum Awards: the international festival that celebrates the best of purpose-driven communications,<\/em><\/strong> is wrapping up with an announcement of the year’s most outstanding winners and an inspirational event in Thailand, where festival winners and brand representatives will be joining us to receive their trophies and to participate in an act of solidarity with foundations like Elephant World, Paper Ranger, and the\u00a0 Restaurant Cabbage and Condoms in the city of Bangkok.<\/p>\n

On October 16, a group of important leaders from Japan, Germany, Switzerland, Turkey, Holland and Morocco gathered at the Hilton Convention Centre de Geneva, Switzerland, to evaluate the most outstanding works of the year. The group of judges decided to award just 2 Grand Prix for the 2025 edition.<\/p>\n

In total, 31 Gold and 65 Silver trophies were awarded. <\/strong>The shortlist included agencies, NGOs and brands from 5 continents. The Zubi Advertising Agency | VML<\/strong>, the Ogilvy<\/strong> Network and the Holding WPP<\/strong> stood out this year as the #1 creative businesses in developing ideas focused on social, environmental and humanitarian impact. Other notable winners were:<\/p>\n

GRAND PRIX <\/strong><\/p>\n

De la Cruz \u2013 Ogilvy<\/strong>, Puerto Rico | \u201cGlowing Relief\u201d | Brand: Alivia Health | Category: Causes<\/p>\n

Ogilvy Africa Network<\/strong>, Kenya | \u201cFirst Boda\u201d | Brand: My Dawa | Category: Health & Wellness<\/p>\n

GOLD <\/strong><\/p>\n

BBDO<\/strong>, Guatemala | \u201cAspirina Fortenite\u201d | Brand: Aspirina | Category: Health & Wellness<\/p>\n

be positive 24 Innovation Design<\/strong>, India | \u201cAssana Colorectal and Gut Wellness Launch Campaign\u201d | Brand: Abhishek D Shah | Category: Health & Wellness<\/p>\n

Buenosaires<\/strong>, Spain | \u201cR3ST\u201d | Brand: Alianza por el sue\u00f1o & Idorsia | Category: Health & Wellness \/ Campaigns<\/p>\n

Buenosaires<\/strong>, Spain | \u201cR3ST\u201d | Brand: Alianza por el sue\u00f1o & Idorsia | Category: Health & Wellness Education & Awareness \u2013 Design<\/p>\n

Buzz<\/strong>, Costa Rica | \u201cFreedom\u201d | Brand: Fundaci\u00f3n La Libertad | Category: Causes<\/p>\n

De la Cruz \u2013 Ogilvy<\/strong>, Puerto Rico | \u201cGlowing Relief\u201d | Brand: Alivia Health | Category: Causes<\/p>\n

Design Bridge and Partners<\/strong>, Singapore | \u201cForest Carbon – In Tune with Nature\u201d | Brand: Forest Carbon | Category: Planet<\/p>\n

Design Bridge and Partners<\/strong>, Singapore | \u201cCheck Your Kiwis\u201d | Brand: Zespri | Category: Health & Wellness<\/p>\n

FUSE Create<\/strong>, Canada | \u201cDoors of Opportunity\u201d | Brand: Soles4Souls | Category: Essence of the Message<\/p>\n

Inbrax<\/strong>, Chile | \u201cDEIctionary\u201d | Brand: Belong Lab | Category: Essence of the Message<\/p>\n

Joystick, FIFCO<\/strong>, Cost Rica | \u201cBack Home\u201d | Brand: Imperial | Category: Planet<\/p>\n

Joystick, FIFCO<\/strong>, Cost Rica | \u201cBack Home\u201d | Brand: Imperial | Category: Essence of the Message<\/p>\n

Joystick, FIFCO<\/strong>, Cost Rica | \u201cBack Home\u201d | Brand: Imperial | Category: Causes<\/p>\n

Manifiesto<\/strong>, Spain | \u201cEscape Room Loneliness\u201d | Brand: La Caixa Foundation | Category: Institutional Communication<\/p>\n

MGC Global Group<\/strong>, Chile | \u201cNo Rerun Button\u201d | Brand: Fundaci\u00f3n Incl\u00fayeme.com | Category: Institutional Communication<\/p>\n

Moonfolks<\/strong>, Indonesia | \u201cLife Music\u201d | Brand: Yayasan Konservasi Alam Nusantara (YKAN) | Category: Causes<\/p>\n

MullenLowe Group<\/strong>, Colombia | \u201cRenaming History\u201d | Brand: Colsubsidio \u2013 Bibliotecas | Category: Society<\/p>\n

Ogilvy Africa Network<\/strong>, Kenya | \u201cFirst Boda\u201d | Brand: My Dawa | Category: Essence of the Message<\/p>\n

Ogilvy Africa Network<\/strong>, Kenya | \u201cFirst Boda\u201d | Brand: My Dawa | Category: Health & Wellness<\/p>\n

Ogilvy Africa Network<\/strong>, Kenya | \u201cFirst Boda\u201d | Brand: My Dawa | Category: Causes<\/p>\n

Orange Latam<\/strong>, Peru | \u201cDays that never return\u201d | Brand: For a Peru without Cancer | Category: Health & Wellness<\/p>\n

Pr\u00f3sper Comunica\u00e7\u00e3o<\/strong>, Brazil | \u201cDrink and Drive\u201d | Brand: CVC Chevrolet | Category: Health & Wellness<\/p>\n

Publicidad Comercial MullenLowe<\/strong>, El Salvador | \u201cUnsilenced Rooms\u201d | Brand: Movimiento de Valientes | Category: Essence of the Message<\/p>\n

Publicis<\/strong>, Brazil | \u201cPeople At Work\u201d | Brand: Instituto Mulher em Constru\u00e7\u00e3o | Category: Essence of the Message<\/p>\n

Publicis Health<\/strong>, United States | \u201cThe World\u2019s Largest Lost & Found\u201d | Brand: Pfizer | Category: Health & Wellness<\/p>\n

The Table By De Ferrari Borrell<\/strong>, Dominican Republic | \u201cThe 46% Pine Tree\u201d | Brand: SOH Conservaci\u00f3n | Category: Planet<\/p>\n

The Table By De Ferrari Borrell<\/strong>, Dominican Republic | \u201cThe 46% Pine Tree\u201d | Brand: SOH Conservaci\u00f3n | Category: Causes – PR\/CRM<\/p>\n

The Table By De Ferrari Borrell<\/strong>, Dominican Republic | \u201cThe 46% Pine Tree\u201d | Brand: SOH Conservaci\u00f3n | Category: Causes \u2013 Design<\/p>\n

WILD<\/strong>, Mexico | \u201cCartas de Vida\u201d | Brand: Ingenium | Category: Health & Wellness<\/p>\n

Zubi Advertising \u2013 VML<\/strong>, United States | \u201cMeet Icarus\u201d | Brand: The CLEO Institute | Category: Human Rights<\/p>\n

Zubi Advertising \u2013 VML<\/strong>, United States | \u201cMeet Icarus\u201d | Brand: The CLEO Institute | Category: Causes<\/p>\n

SILVER <\/strong><\/p>\n

^ a t o m Network<\/strong>, India | \u201cPink Star Rating\u201d | Brand: Reliance General Insurance | Category: Human Rights<\/p>\n

AG Partners Dakar, Publicis Africa Group<\/strong> | \u201cDaje, a\u00ccnd, gagner!\u201d | Brand: Union Europ\u00e9enne au S\u00e9n\u00e9gal | Category: Society<\/p>\n

BBDO<\/strong>, Guatemala | \u201cThe radio national time\u201d | Brand: MCN (Movimiento Civico Nacional) | Category: Institutional Communication – Radio<\/p>\n

BBDO<\/strong>, Guatemala | \u201cThe radio national time\u201d | Brand: MCN (Movimiento Civico Nacional) | Category: Institutional Communication<\/p>\n

BeautifulBeast<\/strong>, United States | \u201cMom’s Heart – Mother’s Day\u201d | Brand: Fundaci\u00f3n Cardiol\u00f3gica Argentina | Category: Health & Wellness<\/p>\n

BERLIN<\/strong>, Chile | \u201cShooting Stars\u201d | Brand: Amnesty International | Category: Human Rights<\/p>\n

Boomerang<\/strong>, Morocco | \u201cWeight of Waste\u201d | Brand: Bahri Association | Category: Essence of the Message<\/p>\n

Buenosaires<\/strong>, Spain | \u201cR3ST\u201d | Brand: Alianza por el sue\u00f1o & Idorsia | Category: Health & Wellness<\/p>\n

Buzz<\/strong>, Costa Rica | \u201cFreedom\u201d | Brand: Fundaci\u00f3n La Libertad | Category: Essence of the Message<\/p>\n

Buzz<\/strong>, Costa Rica | \u201cLung Cam\u201d | Brand: ROCHE | Category: Health & Wellness<\/p>\n

Castillo de If<\/strong>, Guatemala | \u201cUltrastorm\u201d | Brand: Save The Children | Category: Health & Wellness<\/p>\n

Castillo de If<\/strong>, Guatemala | \u201cLong Life\u201d | Brand: PASMO | Category: Health & Wellness<\/p>\n

CIAN. Istanbul<\/strong>, Turkey | \u201cThe UnDisabled Announcement\u201d | Brand: Istanbul Cevahir Shopping Mall | Category: Essence of the Message – Civic Values – Outdoor<\/p>\n

CIAN. Istanbul<\/strong>, Turkey | \u201cThe UnDisabled Announcement\u201d | Brand: Istanbul Cevahir Shopping Mall | Category: Essence of the Message – Diversity and inclusion \u2013 Outdoor<\/p>\n

De la Cruz \u2013 Ogilvy<\/strong>, Puerto Rico | \u201cGlowing Relief\u201d | Brand: Alivia Health | Category: Institutional Communication<\/p>\n

De la Cruz \u2013 Ogilvy<\/strong>, Puerto Rico | \u201cGlowing Relief\u201d | Brand: Alivia Health | Category: Designs for a Better World<\/p>\n

De la Cruz \u2013 Ogilvy<\/strong>, Puerto Rico | \u201cGlowing Relief\u201d | Brand: Alivia Health | Category: Health & Wellness<\/p>\n

DENICOL\u00c1STBWA<\/strong>, Colombia | \u201cA Self-Exam can Change Everything\u201d\u201d | Brand: Vard\u00ed Autos Usados | Category: Health & Wellness<\/p>\n

Design Bridge and Partners<\/strong>, Singapore | \u201cForest Carbon – In Tune with Nature\u201d | Brand: Forest Carbon | Category: Planet<\/p>\n

Emotive<\/strong>, Australia | \u201cThe World’s Largest Ocean Dispute\u201d | Brand: Deep Rising | Category: Planet<\/p>\n

Garabato MullenLowe,<\/strong> Paraguay | \u201cAshes of Awareness\u201d | Brand: WWF | Category: Causes<\/p>\n

i-dac Indonesia | Hakuhodo International Indonesia<\/strong> | \u201cThe Accident in a Blink\u201d | Brand: Jasa Marga | Category: Institutional Communication<\/p>\n

i-dac Indonesia | Hakuhodo International Indonesia<\/strong> | \u201cThe Most Important Unimportant Call\u201d | Brand: Telkomsel | Category: Essence of the Message<\/p>\n

Inbrax<\/strong>, Chile | \u201cDEIctionary\u201d | Brand: Belong Lab | Category: Institutional Communication<\/p>\n

Inbrax<\/strong>, Chile | \u201cDEIctionary\u201d | Brand: Belong Lab | Category: Essence of the Message<\/p>\n

Joystick, FIFCO<\/strong>, Cost Rica | \u201cBack Home\u201d | Brand: Imperial | Category: Essence of the Message<\/p>\n

La Machi, Communication for Good Causes<\/strong>, Spain | \u201cWishes\u201d | Brand: Sisters Hospitallers | Category: Health & Wellness<\/p>\n

Lounge Group<\/strong>, Hungary | \u201c45th FIDE Chess Olympiad Budapest 2024\u201d | Brand: National Event Management Agency | Category: Designs for a Better World<\/p>\n

Lounge Group<\/strong>, Hungary | \u201cIgnored Cones\u201d | Brand: Hungarian Public Road Nonprofit Company | Category: Institutional Communication<\/p>\n

Lounge Group<\/strong>, Hungary | \u201c1% is Just Enough\u201d | Brand: Kucko Program | Category: Causes<\/p>\n

Manifiesto<\/strong>, Spain | \u201cEscape Room Loneliness\u201d | Brand: La Caixa Foundation | Category: Health & Wellness<\/p>\n

McCann Health Sistemas Integrales<\/strong>, Mexico | \u201cEl Rey de la casa\u201d | Brand: Simparica TRIO | Category: Health & Wellness<\/p>\n

McCann Health Sistemas Integrales<\/strong>, Mexico | \u201cL\u2019Or\u00e9al, Save your Skin\u201d | Brand: L\u2019Or\u00e9al | Category: Health & Wellness<\/p>\n

McCann <\/strong>Dakar, Senegal | \u201cJ’AI UNE AMIE\u201d | Brand: XOOLKOCISABOPP | Category: Essence of the Message<\/p>\n

McCarthy\/Ogilvy<\/strong>,Bolivia | \u201cx4\u201d | Brand: Volkswagen | Category: Institutional Communication<\/p>\n

McCarthy\/Ogilvy<\/strong>, Bolivia | \u201cx4\u201d | Brand: Volkswagen | Category: Health & Wellness<\/p>\n

MGC Global Group<\/strong>, Chile | \u201cBodas de Plomo\u201d | Brand: Fundaci\u00f3n Red Familia Viva | Category: Society<\/p>\n

Moonfolks<\/strong>, Indonesia | \u201cLife Music\u201d | Brand: Yayasan Konservasi Alam Nusantara (YKAN) | Category: Planet<\/p>\n

Moonfolks<\/strong>, Indonesia | \u201cLife Music\u201d | Brand: Yayasan Konservasi Alam Nusantara (YKAN) | Category: Institutional Communication<\/p>\n

MullenLowe Group<\/strong>, Colombia | \u201cRenaming History\u201d | Brand: Colsubsidio \u2013 Bibliotecas | Category: Human Rights – Anti-Discrimination<\/p>\n

MullenLowe Group<\/strong>, Colombia | \u201cRenaming History\u201d | Brand: Colsubsidio \u2013 Bibliotecas | Category: Human Rights – Reducing Inequalities – Gender Equality<\/p>\n

Nexa Brand<\/strong>, Brazil | \u201cDog Angels\u201d | Brand: Chapam Moto Pe\u00e7as | Category: Essence of the Message<\/p>\n

Ogilvy Africa Network<\/strong>, Kenya | \u201cFirst Boda\u201d | Brand: My Dawa | Category: Essence of the Message<\/p>\n

Orange Latam<\/strong>, Peru | \u201cAdopt a Breast\u201d | Brand: For a Peru without Cancer | Category: Essence of the Message<\/p>\n

Publicidad Comercial MullenLowe<\/strong>, El Salvador | \u201cUnsilenced Rooms\u201d | Brand: Movimiento de Valientes | Category: Human Rights<\/p>\n

Publicidad Comercial MullenLowe<\/strong>, El Salvador | \u201cUnsilenced Rooms\u201d | Brand: Movimiento de Valientes | Category: Health & Wellness<\/p>\n

Publicidad Comercial MullenLowe<\/strong>, El Salvador | \u201cUnsilenced Rooms\u201d | Brand: Movimiento de Valientes | Category: Causes<\/p>\n

Publicis<\/strong>, Brazil | \u201cPeople At Work\u201d | Brand: Instituto Mulher em Constru\u00e7\u00e3o | Category: Society<\/p>\n

Publicis<\/strong>, Brazil | \u201cPeople At Work\u201d | Brand: Instituto Mulher em Constru\u00e7\u00e3o | Category: Essence of the Message<\/p>\n

Publicis<\/strong>, Brazil | \u201cPeople At Work\u201d | Brand: Instituto Mulher em Constru\u00e7\u00e3o | Category: Causes<\/p>\n

Publicis Health<\/strong>, United States | \u201cThe World\u2019s Largest Lost & Found\u201d | Brand: Pfizer | Category: Health & Wellness – Internet\/Social Media<\/p>\n

Publicis Health<\/strong>, United States | \u201cThe World\u2019s Largest Lost & Found\u201d | Brand: Pfizer | Category: Health & Wellness \u2013 Film<\/p>\n

ROSAPARKS<\/strong>, Spain | \u201cPa\u00eds de Apa\u00f1aos y Apa\u00f1\u00e1s\u201d | Brand: Save the Children | Category: Institutional Communication<\/p>\n

Mana and friends<\/strong> | Production House: SHORYUKEN production<\/strong>, Thailand | \u201cFood Hero\u201d | Brand: TOPS supermarket | Category: Essence of the Message<\/p>\n

The Table By De Ferrari Borrell<\/strong>, Dominican Republic | \u201cThe 46% Pine Tree\u201d | Brand: SOH Conservaci\u00f3n | Category: Institutional Communication<\/p>\n

TNC<\/strong>, Morocco | \u201cDomestic May Day\u201d | Brand: ATEC ONU FEMMES | Category: Institutional Communication<\/p>\n

TNC<\/strong>, Morocco | \u201cDomestic May Day\u201d | Brand: ATEC ONU FEMMES | Category: Human Rights<\/p>\n

TNC<\/strong>, Morocco | \u201cDomestic May Day\u201d | Brand: ATEC ONU FEMMES | Category: Essence of the Message<\/p>\n

WILD<\/strong>, Mexico | \u201cCartas de Vida\u201d | Brand: Ingenium | Category: Society<\/p>\n

WILD<\/strong>, Mexico | \u201cCartas de Vida\u201d | Brand: Ingenium | Category: Health & Wellness<\/p>\n

Zubi Advertising \u2013 VML<\/strong>, United States | \u201cMeet Icarus\u201d | Brand: The CLEO Institute | Category: Planet<\/p>\n

Zubi Advertising \u2013 VML<\/strong>, United States | \u201cMeet Icarus\u201d | Brand: The CLEO Institute | Category: Institutional Communication<\/p>\n

Zubi Advertising \u2013 VML<\/strong>, United States | \u201cMeet Icarus\u201d | Brand: The CLEO Institute | Category: Essence of the Message<\/p>\n

Zubi Advertising \u2013 VML<\/strong>, United States | \u201cMeet Icarus\u201d | Brand: The CLEO Institute | Category: Health & Wellness<\/p>\n

Zubi Advertising \u2013 VML<\/strong>, United States | \u201cMeet Icarus\u201d | Brand: The CLEO Institute | Category: Causes<\/p>\n

 <\/p>\n

With this announcement, the Luum Awards wraps up its 2025 edition and continues to achieve its mission of celebrating creativity that leaves a mark and transforms the world.<\/strong><\/p>\n

It is important to remember that Luum reinvests in small and medium-sized NGOs in the Americas, Asia and Africa, through the wakii.org initiative, which was created and designed for this purpose by the festival.<\/p>\n","protected":false},"excerpt":{"rendered":"

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