{"id":18425,"date":"2020-11-06T00:00:00","date_gmt":"2020-11-06T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/creative-awards-make-agencies-more-successful-agencies-2\/"},"modified":"2020-11-06T00:00:00","modified_gmt":"2020-11-06T05:00:00","slug":"creative-awards-make-agencies-more-successful-agencies-2","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/creative-awards-make-agencies-more-successful-agencies-2\/","title":{"rendered":"\u201cCreative awards make agencies more successful agencies\u201d"},"content":{"rendered":"

Queensland, Australia.\u00a0<\/strong>Istvan Bracsok ( Chief Creative Officer and Founding Partner at White Rabbit)<\/p>\n

When can you say that an agency is top-notch?<\/strong><\/p>\n

When it adapts quickly ( this is probably the most important ability nowadays). When it encourages change. When it values talent. When it measures success. When it has the right work culture. When it advertises itself successfully. And last, but by no means least, when it has the courage.<\/p>\n

Is the visibility of agencies at festivals relevant to advertisers?<\/strong><\/p>\n

Yes, it is! But you might ask: why? First of all, we should clarify why festivals are important to agencies. In a nutshell: if there were no Olympic Games, would anyone run 100 meters in under ten seconds? Creative work is at an\u00a0 agencies\u2019 core.\u00a0 That\u2019s why creativity is one of the most important decision criteria for when agencies are selected. Clients look for someone who can deliver innovative,\u00a0 and ground-breaking ideas that they themselves could not have come up with. As a result, prestigious creative awards serve to demonstrate the industry\u2019s core task. One can thus say that creative awards turn agencies into more successful agencies. And that makes them attractive for new creative employees, who, in turn, guarantee\u00a0 and increase the quality of the agency. Some people will be strictly opposed, I know. But hey, I\u2019m a CCO. And what would happen to the industry if creative leaders didn\u2019t believe in the power of creativity anymore?<\/p>\n

What do you like, what would you add and what would you change about advertising festivals?<\/strong><\/p>\n

My favorite thing when it comes to a festival is the rock\u2019n\u2019roll kinda\u2019 feeling that you can still feel when you are there. Ok, I know it was way more rock\u2019n\u2019roll in the past, but i guess those days are gone forever. But on a more serious note: I always love to see the work that makes a huge impact on our industry and culture as well. They give me inspiration, and make me jealous. I would love to change the entry fee of some of the festivals, just to make it available for smaller shops too.<\/p>\n

What advertising festival do you admire the most? Why?<\/strong><\/p>\n

If I can only pick one, it\u2019s D&AD. Do I need to explain why? <\/p>\n

Have independent agencies achieved sufficient visibility at these kinds of events?<\/strong><\/p>\n

Some of them have. But it\u2019s all about money again. I\u2019m totally positive that there are a lot of small independent agencies\/shops out there that\u00a0 have the same high quality standards when it comes to work, but they cannot enter their work into the biggest festivals because they are simply way too expensive for them.<\/p>\n

White Rabbit has won at several international festivals. How has it managed to do that?<\/strong><\/p>\n

Well, it\u2019s not easy. Because of the problems I\u2019ve mentioned. These festivals are super expensive, especially if you want to play with the big guys. So, being totally honest, it\u2019s always a big sacrifice for us. But how else could you show the world that you\u2019re able to create extraordinary stuff? It\u2019s a real Catch-22.<\/p>\n

What advice would you give to agencies for when it comes time to present their cases at festivals?<\/strong><\/p>\n

Study all the winning stuff. But study them carefully. You need to know all of them. And you need to understand the logic and also the craft. This is the most important thing when it comes to create an award-winning case study.<\/p>\n","protected":false},"excerpt":{"rendered":"

Queensland, Australia.\u00a0Istvan Bracsok ( Chief Creative Officer and Founding Partner at White Rabbit) When can you say that an agency is top-notch? When it adapts quickly ( this is probably the most important ability nowadays). When it encourages change. When it values talent. When it measures success. When it has the right work culture. When<\/p>\n","protected":false},"author":1,"featured_media":18426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"class_list":{"0":"post-18425","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising-trends"},"yoast_head":"\n\u201cCreative awards make agencies more successful agencies\u201d - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/creative-awards-make-agencies-more-successful-agencies-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cCreative awards make agencies more successful agencies\u201d - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Queensland, Australia.\u00a0Istvan Bracsok ( Chief Creative Officer and Founding Partner at White Rabbit) When can you say that an agency is top-notch? 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