{"id":18441,"date":"2020-12-03T00:00:00","date_gmt":"2020-12-03T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/special-agencies-of-the-year-topfice-shape-a-s-denmark-we-only-want-to-work-on-something-we-also-believe-can-make-a-difference\/"},"modified":"2020-12-03T00:00:00","modified_gmt":"2020-12-03T05:00:00","slug":"special-agencies-of-the-year-topfice-shape-a-s-denmark-we-only-want-to-work-on-something-we-also-believe-can-make-a-difference","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/special-agencies-of-the-year-topfice-shape-a-s-denmark-we-only-want-to-work-on-something-we-also-believe-can-make-a-difference\/","title":{"rendered":"Special: Agencies of the year TopFICE, Shape A\/S Denmark \u201cWe only want to work on something we also believe can make a difference\u201d"},"content":{"rendered":"
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K\u00f8benhavn, Denmark.<\/strong>\u00a0Kristian Duvald Friis, Managing Director and Allan Aurelius, Creative Director of Shape A\/S<\/p>\n

What was the case with which your agency obtained the most awards this year, and which made you the agency of the year according to the TopFICE global rankings?<\/strong><\/p>\n

We\u2019ve actually managed to win several awards in a broad range of categories and with very different cases over the year. That actually makes us the most proud, as this tells us that our digital mindset and culture can bring a lot of value to our clients. Our mindset is driven towards creating a consumerization of everything we work with \u2013 it doesn\u2019t differ if that\u2019s within B2C, B2B, internal tools or other types of digital products. We believe that all digital products should have the ambition of being consumer great, as when they\u2019re being adopted it should be with satisfaction. If that\u2019s not the case the risk of failure will be too big and we typically advise the client that they then properly should invest their budget in other initiatives. We only want to work on something we also believe can make a difference.<\/p>\n

But if I\u2019m to bring forward a couple of cases \u2013 it will be that we\u2019ve successfully delivered and won the \u2018Commerce\u2019 category within several awards shows in 2020 \u2013 ranging from B2C fitness to a B2B sourcing company. That does of course require a specific set of competencies, but what makes us proud is that we have been recognised for our Augmented Reality and Innovation capabilities, for our \u2018IKEA Place\u2019 deliverables , which is something very different from delivering a great commerce product. The strength in our mindset is though that we can deliver across these very different projects.<\/p>\n

How does the concept \u201cLess is more\u201d work?<\/strong><\/p>\n

We believe that the Customer Experience is crucial to establish digital success \u2013 as everyone\u2019s competitor will only be one or two clicks away. That requires a very different mindset within the organisations than competing on scale of i.e. physical stores. The recipe for digital success lies in executing the details of the products greatly \u2013 and not overwhelming the users with information. Finding the balance between commercial interest and user needs can of course be time consuming, but when delivering on that we can also see how the customer loyalty is increasing massively. For us \u201cless is more\u201d lives very much within the UI, as we always aim at focusing the users attention towards the value creating aspects of the product. We should never expect that the users actually wish to use our product in itself to anything else than fulfilling a higher purpose within their lives. If that higher purpose is an interaction with a fitness chain to gain better health or get a more fine-tuned body or buying a product to fulfill a task or increase the convenience within your life.<\/p>\n

A digital product should never be done, so we work with our client in creating a version of the product that\u2019s great enough to stand out within its industry, but also holds a potential for further development. This process have several times taken us to bring digital revenue from 0% into becoming our clients core business. That\u2019s something we\u2019re profoundly proud of.<\/p>\n

How do you apply digital Craftsmanship?<\/strong><\/p>\n

We believe in bringing the specialists together, so generalists doesn\u2019t lead the projects. We\u2019re therefore also working closely together across disciplines and without any hierarchy between strategy, design and development. We believe that this team structure creates the best opportunities to create<\/p>\n

digital products that makes a difference for both the business and the users. We believe in our people and we\u2019re all passionate about digital products, which traditionally creates a high ambition level around our work. This means that we\u2019re trying to do what\u2019s right for the digital product, when it\u2019s brought into the market. This sometimes makes us spent extra time on small details to get the \u2018feeling\u2019 of the product right \u2013 either to decide friction or to entertain the user through i.e. small animations.<\/p>\n

How do you know whether you are doing the right thing even when you do not yet know the results of a project?<\/strong><\/p>\n

The honest answer is that we don\u2019t. But we do of course have a lot of experience from more than 10 years as an agency, bringing hundreds of digital products to the market. That gives us an anchor point for when a digital product \u201cfeels great\u201d. Beyond that we\u2019re first and foremost all users of a lot of digital products and gain a lot of experience from using them. These good and bad experiences with other products,are keeping us updated on what\u2019s technically possible is something we draw on, when we create the digital products. Before we propose anything we ask ourselves if we would like to use the digital product ourselves \u2013 would it make any difference in our\/or others lifes? If it doesn\u2019t, we\u2019ll go back and start over again. We believe in being people first in how we craft our things \u2013 the technology should adapt to what we wish to create and not the other way around, but technology should not be neglected as if the vision can\u2019t be executed it will only be a vision and not a digital product.<\/p>\n

What traits are needed for building a war horse instead of a unicorn?<\/strong><\/p>\n

That\u2019s a hard one\u2026, because the formula can rarely be copied 1:1, but if we are to say a few things, we believe that the company should have a clear purpose for why it\u2019s within the market \u2013 and that purpose should bring excellent value to the customers\/end-users. The company need to have the best or at least second best digital product within the market, if you don\u2019t want to compete on price\/marketing. You\u2019ll need to continuously be able to develop the company in alignment with its customers needs and hold a great convenience within your product to reduce churn. Therefore it\u2019s super important to have an infrastructure that\u2019s making it possible for you to scale, change directions etc., when you\u2019ll gain the momentum.<\/p>\n

How do you create products with a purpose?<\/strong><\/p>\n

We\u2019re mainly focusing on two aspects \u2013 the business and the users needs. If we can find the sweet spot between this in our strategy, we believe that we have something of great value to bring into the market. The recipe is simple the execution of it is the hard part. A lot of questions is needed to be asked to outline the right scope for the digital product that balance the business and the users. You\u2019ll need the users within your digital product to be able to realize the business\u2019 \u00a0potential, not the other way around. That mindset is something we\u2019re always trying to keep the flag high about.<\/p>\n<\/div>\n

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K\u00f8benhavn, Denmark.\u00a0Kristian Duvald Friis, Managing Director and Allan Aurelius, Creative Director of Shape A\/S What was the case with which your agency obtained the most awards this year, and which made you the agency of the year according to the TopFICE global rankings? We\u2019ve actually managed to win several awards in a broad range of<\/p>\n","protected":false},"author":1,"featured_media":18442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[460],"tags":[],"class_list":{"0":"post-18441","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertising-trends"},"yoast_head":"\nSpecial: Agencies of the year TopFICE, Shape A\/S Denmark \u201cWe only want to work on something we also believe can make a difference\u201d - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/special-agencies-of-the-year-topfice-shape-a-s-denmark-we-only-want-to-work-on-something-we-also-believe-can-make-a-difference\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Special: Agencies of the year TopFICE, Shape A\/S Denmark \u201cWe only want to work on something we also believe can make a difference\u201d - Tomilli\" \/>\n<meta property=\"og:description\" content=\"K\u00f8benhavn, Denmark.\u00a0Kristian Duvald Friis, Managing Director and Allan Aurelius, Creative Director of Shape A\/S What was the case with which your agency obtained the most awards this year, and which made you the agency of the year according to the TopFICE global rankings? 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