{"id":19535,"date":"2023-06-08T00:00:00","date_gmt":"2023-06-08T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/"},"modified":"2023-06-08T00:00:00","modified_gmt":"2023-06-08T05:00:00","slug":"apac-agency-leaders-on-how-ai-is-transforming-marketing","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/","title":{"rendered":"APAC agency leaders on how AI is transforming marketing"},"content":{"rendered":"<div class=\"video-first__text js-component js-rich-text-cta-analytics\" data-ga4-analytics=\"{\n              &quot;event&quot;: &quot;article_in_content_click&quot;,\n              &quot;content_type&quot;:&quot;Video&quot;,\n              &quot;event_location&quot;:&quot;in content link&quot;\n          }\"><\/p>\n<div class=\"rich-text\">\n<p data-block-key=\"cjg86\">AI is transforming how agencies are helping brands build relationships with their customers. We spoke with five agency leaders to find out how AI has helped them deliver better results and greater value for clients.<\/p>\n<p data-block-key=\"3rl4g\">Learn how they got the most out of AI by keeping in step with changing consumer needs, adopting a test-and-learn mindset, and creating new efficiencies. As Dentsu\u2019s Chief Product Officer, Media APAC, Sunil Naryani, says: \u201cAI is not the wave of the future but it\u2019s the wave of the present.\u201d<\/p>\n<p data-block-key=\"2fd3d\">In the next part of this video series, learn\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/marketing-strategies\/automation\/marketing-agency-managers-ai-adoption\/\">how agencies are making the switch to AI<\/a>, and uncover more AI-powered marketing insights on the\u00a0<a href=\"https:\/\/www.youtube.com\/thinkwithgoogle\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Think with Google YouTube<\/u><\/a>\u00a0channel.<\/p>\n<\/div>\n<\/div>\n<div class=\"collapsible js-component js-collapsible video-first__transcript video-first__collapsible \">\n<div class=\"collapsible__heading\"><span class=\"collapsible__trigger-label js-collapsible-toggle \">Full note: https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/marketing-strategies\/automation\/ai-marketing-insights-agencies\/<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AI is transforming how agencies are helping brands build relationships with their customers. We spoke with five agency leaders to find out how AI has helped them deliver better results and greater value for clients. Learn how they got the most out of AI by keeping in step with changing consumer needs, adopting a test-and-learn<\/p>\n","protected":false},"author":1,"featured_media":19536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466],"tags":[],"class_list":{"0":"post-19535","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-trends"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>APAC agency leaders on how AI is transforming marketing - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APAC agency leaders on how AI is transforming marketing - Tomilli\" \/>\n<meta property=\"og:description\" content=\"AI is transforming how agencies are helping brands build relationships with their customers. We spoke with five agency leaders to find out how AI has helped them deliver better results and greater value for clients. Learn how they got the most out of AI by keeping in step with changing consumer needs, adopting a test-and-learn\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Tomilli\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-08T05:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Google-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tomilli Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tomilli Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/\"},\"author\":{\"name\":\"Tomilli Team\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\"},\"headline\":\"APAC agency leaders on how AI is transforming marketing\",\"datePublished\":\"2023-06-08T05:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/\"},\"wordCount\":137,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Google-.png\",\"articleSection\":[\"Marketing trends\"],\"inLanguage\":\"es-CO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/\",\"url\":\"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/\",\"name\":\"APAC agency leaders on how AI is transforming marketing - Tomilli\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Google-.png\",\"datePublished\":\"2023-06-08T05:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/#breadcrumb\"},\"inLanguage\":\"es-CO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/#primaryimage\",\"url\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Google-.png\",\"contentUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Google-.png\",\"width\":1600,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/tomilli.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"APAC agency leaders on how AI is transforming marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tomilli.com\/en\/#website\",\"url\":\"https:\/\/tomilli.com\/en\/\",\"name\":\"Tomilli\",\"description\":\"Tomilli.com features a global ecosystem of content about innovation and communications trends, headlining issues related to creativity, business, marketing, and culture.\",\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tomilli.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-CO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tomilli.com\/en\/#organization\",\"name\":\"Tomilli\",\"url\":\"https:\/\/tomilli.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg\",\"contentUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg\",\"width\":792,\"height\":228,\"caption\":\"Tomilli\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\",\"name\":\"Tomilli Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g\",\"caption\":\"Tomilli Team\"},\"sameAs\":[\"https:\/\/tomilli.com\/en\"],\"url\":\"https:\/\/tomilli.com\/en\/author\/2026_es1tomilli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"APAC agency leaders on how AI is transforming marketing - Tomilli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"APAC agency leaders on how AI is transforming marketing - Tomilli","og_description":"AI is transforming how agencies are helping brands build relationships with their customers. We spoke with five agency leaders to find out how AI has helped them deliver better results and greater value for clients. Learn how they got the most out of AI by keeping in step with changing consumer needs, adopting a test-and-learn","og_url":"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/","og_site_name":"Tomilli","article_published_time":"2023-06-08T05:00:00+00:00","og_image":[{"width":1600,"height":720,"url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Google-.png","type":"image\/png"}],"author":"Tomilli Team","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Tomilli Team","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/#article","isPartOf":{"@id":"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/"},"author":{"name":"Tomilli Team","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af"},"headline":"APAC agency leaders on how AI is transforming marketing","datePublished":"2023-06-08T05:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/"},"wordCount":137,"commentCount":0,"publisher":{"@id":"https:\/\/tomilli.com\/en\/#organization"},"image":{"@id":"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Google-.png","articleSection":["Marketing trends"],"inLanguage":"es-CO"},{"@type":"WebPage","@id":"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/","url":"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/","name":"APAC agency leaders on how AI is transforming marketing - Tomilli","isPartOf":{"@id":"https:\/\/tomilli.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/#primaryimage"},"image":{"@id":"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Google-.png","datePublished":"2023-06-08T05:00:00+00:00","breadcrumb":{"@id":"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/#breadcrumb"},"inLanguage":"es-CO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/#primaryimage","url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Google-.png","contentUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Google-.png","width":1600,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/tomilli.com\/en\/apac-agency-leaders-on-how-ai-is-transforming-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/tomilli.com\/en\/"},{"@type":"ListItem","position":2,"name":"APAC agency leaders on how AI is transforming marketing"}]},{"@type":"WebSite","@id":"https:\/\/tomilli.com\/en\/#website","url":"https:\/\/tomilli.com\/en\/","name":"Tomilli","description":"Tomilli.com features a global ecosystem of content about innovation and communications trends, headlining issues related to creativity, business, marketing, and culture.","publisher":{"@id":"https:\/\/tomilli.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tomilli.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-CO"},{"@type":"Organization","@id":"https:\/\/tomilli.com\/en\/#organization","name":"Tomilli","url":"https:\/\/tomilli.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg","contentUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg","width":792,"height":228,"caption":"Tomilli"},"image":{"@id":"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af","name":"Tomilli Team","image":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g","caption":"Tomilli Team"},"sameAs":["https:\/\/tomilli.com\/en"],"url":"https:\/\/tomilli.com\/en\/author\/2026_es1tomilli\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/19535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/comments?post=19535"}],"version-history":[{"count":0,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/19535\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/media\/19536"}],"wp:attachment":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/media?parent=19535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/categories?post=19535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/tags?post=19535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}