The Philippines finally tasted a win at the World Independent Advertising Awards after independent agency Carbon Digital, Inc. was bestowed a Bronze award at the recently concluded WINA Festival 2023 awarding ceremonies held at the Sheraton Grand Dubai on June 9. Carbon Digital was given the prestigious recognition for its video content campaign created for bottled water brand Nature\u2019s Spring.<\/p>\n
\u201cA Day in the Life of a Water Vendor\u201d was inspired by the aspirations and daily struggles of many water peddlers and street vendors, many of whom sell Nature\u2019s Spring purified water in main thoroughfares of the cities and in top tourist destinations in the country.<\/p>\n
\u201cWe wanted to show people that we shouldn\u2019t be quick to judge. All of us have battles we face each and every day. And we want to put the stories and motivations of hardworking water vendors front and center when Nature\u2019s Spring asked us how we can best help bring back the public\u2019s trust in water peddlers and street vendors,\u201d says Jay Anthony Chiu, President and General Manager of Carbon Digital.<\/p>\n
Michael Embestro, National Marketing Manager for Nature\u2019s Spring maker Philippine Spring Water Resources, Inc., adds \u201cThis is a huge honor for us, especially since water peddlers are close to the heart of Nature\u2019s Spring. They are our strength. And their many stories continue to inspire us in always finding ways to provide help and honest ways of living for all\u201d.<\/p>\n
Embestro further states \u201cThis project and win is the product of a strong partnership between Nature\u2019s Spring and Carbon Digital\u201d. Carbon Digital is the Agency of Record for Philippine Spring Water Resources, Inc. since 2016. \u201cWe have more stories to tell and lives to change,\u201d adds Chiu.<\/p>\n
The World Independent Advertising Awards, also known as WINA Festival, is a prestigious international event that celebrates creativity, innovation, and excellence in the field of advertising. It focuses specifically on independent agencies, offering them a unique opportunity to shine on a global stage.<\/p>\n
About Carbon Digital, Inc.:<\/p>\n
Carbon Digital, Inc. is an independent ad agency based in Makati City. With a passion for innovative storytelling, they specialize in creating impactful campaigns and memorable brand experiences that are effectively executed in various digital channels. The agency collaborates with clients to deliver strategic solutions that drive growth and make lasting impact.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Philippines finally tasted a win at the World Independent Advertising Awards after independent agency Carbon Digital, Inc. was bestowed a Bronze award at the recently concluded WINA Festival 2023 awarding ceremonies held at the Sheraton Grand Dubai on June 9. Carbon Digital was given the prestigious recognition for its video content campaign created for<\/p>\n","protected":false},"author":1,"featured_media":19561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466],"tags":[],"class_list":{"0":"post-19560","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-trends"},"yoast_head":"\n