{"id":19617,"date":"2023-08-03T00:00:00","date_gmt":"2023-08-03T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/"},"modified":"2026-02-26T10:44:34","modified_gmt":"2026-02-26T15:44:34","slug":"innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/","title":{"rendered":"INNOCEAN launches carbon reduction ESG campaign \u2018Cool Washing for the Planet\u2019"},"content":{"rendered":"<p>INNOCEAN, together with the Ministry of Environment and Saengong, successfully completed the carbon reduction ESG campaign &#8220;COOL Washing for the Planet&#8221; at the Boryeong Mud Festival. The campaign, aimed at reducing carbon and energy use, was designed to let people know that simply lowering the default set temperature for washing machines from 40 degrees to 30 degrees can reduce carbon emissions and electricity use by more than 30% without making much of a difference on washing efficiency.<\/p>\n<p>The campaign, which ran from July 21 to 26 during the Boryeong Mud Festival, encouraged participants to wash their muddy clothes at 30 degrees and was appreciated by many people for distributing free samples of laundry detergent from Saengong. The campaign was conducted with collaboration with the winning team of the 2022 INNOCEAN S.O.S Competition with the support of the Community Chest of Korea.<\/p>\n<p>Taken from: <a href=\"http:\/\/innocean.com\/ww-en\/news\/256\">http:\/\/innocean.com\/ww-en\/news\/256<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>INNOCEAN, together with the Ministry of Environment and Saengong, successfully completed the carbon reduction ESG campaign &#8220;COOL Washing for the Planet&#8221; at the Boryeong Mud Festival. The campaign, aimed at reducing carbon and energy use, was designed to let people know that simply lowering the default set temperature for washing machines from 40 degrees to<\/p>\n","protected":false},"author":1,"featured_media":19618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[458],"tags":[],"class_list":{"0":"post-19617","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-better-world-ideas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INNOCEAN launches carbon reduction ESG campaign \u2018Cool Washing for the Planet\u2019 - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INNOCEAN launches carbon reduction ESG campaign \u2018Cool Washing for the Planet\u2019 - Tomilli\" \/>\n<meta property=\"og:description\" content=\"INNOCEAN, together with the Ministry of Environment and Saengong, successfully completed the carbon reduction ESG campaign &#8220;COOL Washing for the Planet&#8221; at the Boryeong Mud Festival. The campaign, aimed at reducing carbon and energy use, was designed to let people know that simply lowering the default set temperature for washing machines from 40 degrees to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/\" \/>\n<meta property=\"og:site_name\" content=\"Tomilli\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-03T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T15:44:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Innocean-scaled-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"954\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tomilli Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tomilli Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/\"},\"author\":{\"name\":\"Tomilli Team\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\"},\"headline\":\"INNOCEAN launches carbon reduction ESG campaign \u2018Cool Washing for the Planet\u2019\",\"datePublished\":\"2023-08-03T05:00:00+00:00\",\"dateModified\":\"2026-02-26T15:44:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/\"},\"wordCount\":154,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Innocean-scaled-1.jpeg\",\"articleSection\":[\"Better World ideas\"],\"inLanguage\":\"es-CO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/\",\"url\":\"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/\",\"name\":\"INNOCEAN launches carbon reduction ESG campaign \u2018Cool Washing for the Planet\u2019 - Tomilli\",\"isPartOf\":{\"@id\":\"https:\/\/tomilli.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Innocean-scaled-1.jpeg\",\"datePublished\":\"2023-08-03T05:00:00+00:00\",\"dateModified\":\"2026-02-26T15:44:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/#breadcrumb\"},\"inLanguage\":\"es-CO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/#primaryimage\",\"url\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Innocean-scaled-1.jpeg\",\"contentUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Innocean-scaled-1.jpeg\",\"width\":1600,\"height\":954},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/tomilli.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"INNOCEAN launches carbon reduction ESG campaign \u2018Cool Washing for the Planet\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tomilli.com\/en\/#website\",\"url\":\"https:\/\/tomilli.com\/en\/\",\"name\":\"Tomilli\",\"description\":\"Tomilli.com features a global ecosystem of content about innovation and communications trends, headlining issues related to creativity, business, marketing, and culture.\",\"publisher\":{\"@id\":\"https:\/\/tomilli.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tomilli.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-CO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tomilli.com\/en\/#organization\",\"name\":\"Tomilli\",\"url\":\"https:\/\/tomilli.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg\",\"contentUrl\":\"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg\",\"width\":792,\"height\":228,\"caption\":\"Tomilli\"},\"image\":{\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af\",\"name\":\"Tomilli Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/tomilli.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g\",\"caption\":\"Tomilli Team\"},\"sameAs\":[\"https:\/\/tomilli.com\/en\"],\"url\":\"https:\/\/tomilli.com\/en\/author\/2026_es1tomilli\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"INNOCEAN launches carbon reduction ESG campaign \u2018Cool Washing for the Planet\u2019 - Tomilli","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/","og_locale":"es_ES","og_type":"article","og_title":"INNOCEAN launches carbon reduction ESG campaign \u2018Cool Washing for the Planet\u2019 - Tomilli","og_description":"INNOCEAN, together with the Ministry of Environment and Saengong, successfully completed the carbon reduction ESG campaign &#8220;COOL Washing for the Planet&#8221; at the Boryeong Mud Festival. The campaign, aimed at reducing carbon and energy use, was designed to let people know that simply lowering the default set temperature for washing machines from 40 degrees to","og_url":"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/","og_site_name":"Tomilli","article_published_time":"2023-08-03T05:00:00+00:00","article_modified_time":"2026-02-26T15:44:34+00:00","og_image":[{"width":1600,"height":954,"url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Innocean-scaled-1.jpeg","type":"image\/jpeg"}],"author":"Tomilli Team","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Tomilli Team","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/#article","isPartOf":{"@id":"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/"},"author":{"name":"Tomilli Team","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af"},"headline":"INNOCEAN launches carbon reduction ESG campaign \u2018Cool Washing for the Planet\u2019","datePublished":"2023-08-03T05:00:00+00:00","dateModified":"2026-02-26T15:44:34+00:00","mainEntityOfPage":{"@id":"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/"},"wordCount":154,"commentCount":0,"publisher":{"@id":"https:\/\/tomilli.com\/en\/#organization"},"image":{"@id":"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/#primaryimage"},"thumbnailUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Innocean-scaled-1.jpeg","articleSection":["Better World ideas"],"inLanguage":"es-CO"},{"@type":"WebPage","@id":"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/","url":"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/","name":"INNOCEAN launches carbon reduction ESG campaign \u2018Cool Washing for the Planet\u2019 - Tomilli","isPartOf":{"@id":"https:\/\/tomilli.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/#primaryimage"},"image":{"@id":"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/#primaryimage"},"thumbnailUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Innocean-scaled-1.jpeg","datePublished":"2023-08-03T05:00:00+00:00","dateModified":"2026-02-26T15:44:34+00:00","breadcrumb":{"@id":"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/#breadcrumb"},"inLanguage":"es-CO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/"]}]},{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/#primaryimage","url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Innocean-scaled-1.jpeg","contentUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/02\/Innocean-scaled-1.jpeg","width":1600,"height":954},{"@type":"BreadcrumbList","@id":"https:\/\/tomilli.com\/en\/innocean-launches-carbon-reduction-esg-campaign-cool-washing-for-the-planet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/tomilli.com\/en\/"},{"@type":"ListItem","position":2,"name":"INNOCEAN launches carbon reduction ESG campaign \u2018Cool Washing for the Planet\u2019"}]},{"@type":"WebSite","@id":"https:\/\/tomilli.com\/en\/#website","url":"https:\/\/tomilli.com\/en\/","name":"Tomilli","description":"Tomilli.com features a global ecosystem of content about innovation and communications trends, headlining issues related to creativity, business, marketing, and culture.","publisher":{"@id":"https:\/\/tomilli.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tomilli.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-CO"},{"@type":"Organization","@id":"https:\/\/tomilli.com\/en\/#organization","name":"Tomilli","url":"https:\/\/tomilli.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg","contentUrl":"https:\/\/tomilli.com\/en\/wp-content\/uploads\/2026\/01\/tomilli-logo_v2.jpg","width":792,"height":228,"caption":"Tomilli"},"image":{"@id":"https:\/\/tomilli.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/a45b60f44cae37b99e5b16e3270a07af","name":"Tomilli Team","image":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/tomilli.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4cc127c34ab37694ead2fa1f1563e9f57887487628bd058236b7854c2daac1c0?s=96&d=mm&r=g","caption":"Tomilli Team"},"sameAs":["https:\/\/tomilli.com\/en"],"url":"https:\/\/tomilli.com\/en\/author\/2026_es1tomilli\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/19617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/comments?post=19617"}],"version-history":[{"count":1,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/19617\/revisions"}],"predecessor-version":[{"id":22956,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/posts\/19617\/revisions\/22956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/media\/19618"}],"wp:attachment":[{"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/media?parent=19617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/categories?post=19617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tomilli.com\/en\/wp-json\/wp\/v2\/tags?post=19617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}