{"id":19735,"date":"2023-12-05T00:00:00","date_gmt":"2023-12-05T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/every-donation-counts-double-with-cossette-and-the-childrens-foundation\/"},"modified":"2026-02-26T11:06:11","modified_gmt":"2026-02-26T16:06:11","slug":"every-donation-counts-double-with-cossette-and-the-childrens-foundation","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/every-donation-counts-double-with-cossette-and-the-childrens-foundation\/","title":{"rendered":"Every donation counts double with Cossette and the Children\u2019s Foundation"},"content":{"rendered":"<p>Cossette, in partnership with the Montreal Children\u2019s Hospital Foundation, encourages Quebecers to make a donation, which will be matched thanks to the generosity of P.K. Subban.<\/p>\n<div class=\"other-paragraphs aos-init aos-animate\" data-aos=\"fade-up\" data-aos-delay=\"100\">\n<p>From December 3 to 31, 2023, the\u00a0<a href=\"https:\/\/fondationduchildren.com\/en\">Montreal Children\u2019s Hospital Foundation<\/a>\u00a0(the Children\u2019s), in conjunction with\u00a0<a href=\"https:\/\/www.cossette.com\/en\/home\">Cossette<\/a>, will be running its Every Donation Counts Double campaign in support of the Foundation\u2019s pediatric fundraising initiative. Rolled out in various media, including TV, OOH, print, web, radio and La Presse+, the campaign features former hockey star P.K. Subban and his foundation, who have pledged to match each donation, up to $250,000.<\/p>\n<p>\u201cAt the Children\u2019s, a bratty kid is a healthy kid,\u201d says\u00a0<strong>Lucie Pruneau, Marketing Director at the Foundation.<\/strong>\u00a0\u201cThe generosity of P.K. Subban, a sports figure much beloved by Quebecers, has helped give young patients a chance to be little brats again.\u201d<\/p>\n<p>To make the fundraising mechanics as clear and engaging as possible for donors, the creative team created a visual universe around a piggy bank in the Foundation\u2019s colours. The piggy bank, which represents the funds raised for young patients, is the leitmotif of the campaign.<\/p>\n<p>\u201cNothing says both \u2018children\u2019 and \u2018money\u2019 like a piggy bank,\u201d explained\u00a0<strong>Jessica Fecteau, Art Director at Cossette<\/strong>.<strong>\u00a0<\/strong>\u201cEven in today\u2019s world, it remains a universal symbol for kids and their parents. And we discovered that there are as many different types of piggy banks as there are kids!\u201d<\/p>\n<p>In addition to the main touchpoints, a social media activation is planned with the help of Quebec sports journalists and content creators.<\/p>\n<p><strong>Client:<\/strong>\u00a0The Montreal Children\u2019s Hospital Foundation \u2013 Ren\u00e9e V\u00e9zina, President; Kim Fraser, Vice-President, Marketing Communications; Lucie Pruneau, Marketing Director.<\/p>\n<p><strong>Agency: Cossette<\/strong><br \/>\nCreative: Anne-Claude Ch\u00e9nier, Patrick Michaud, Philippe Brassard, Jessica Fecteau, Steven Morrie<br \/>\nStrategy: Judikaela Auffr\u00e9dou, Anne-Sophie Vachon<br \/>\nProduct: Katherine Leftakis, Suzanne Gigu\u00e8re<br \/>\nIllustrations: Eve Chenette<\/p>\n<p><strong>Agency production (Septi\u00e8me)\u00a0<\/strong><br \/>\nSenior producers: Marie-Claude Francoeur, Catherine Richard<br \/>\nProduction coordinator: Laury Lefebvre<br \/>\nBroadcast production:\u00a0Marie-Claude Francoeur,\u00a0Catherine Richard<br \/>\nPrint and digital production: Colette Dumay, Maxime Bluteau<\/p>\n<p><strong>Production<\/strong><br \/>\nProduction house: Telescope<br \/>\nDirector: \u00c9mile Lavoie<br \/>\nProducer: Camille Mongeau<br \/>\nExecutive producer: Alexandre Auray<br \/>\nProduction director: Philom\u00e8ne Sennechael<br \/>\nDOP: Gabriel Brault Tardif<br \/>\nArt director: Louisa Schabas<br \/>\nDirector: \u00c9mile Lavoie<br \/>\nProducer: Camille Mongeau<br \/>\nExecutive producer: Alexandre Auray<br \/>\nProduction director: Philom\u00e8ne Sennechael<br \/>\nDOP: Gabriel Brault Tardif<br \/>\nArt director: Louisa Schabas<br \/>\nStylist: Guillaume Laflamme<br \/>\nEditing: Septi\u00e8me \u2013 J\u00e9r\u00e9mie T. Fournier)<br \/>\nMusic \/ post-production: Cult Studio<br \/>\nCreative sound directors: Fran\u00e7ois B\u00e9langer<br \/>\nCreative sound producer: Tanguy Meunier<br \/>\nComposer: Pomegranate \u2013 Th\u00e9o Porcet, Josh McLeod, Jean-Philippe Charest<br \/>\nSound engineer: Fran\u00e7ois B\u00e9langer<\/p>\n<p><strong>Media<\/strong><br \/>\nMedia agency: Cossette Media<br \/>\nPlanning and activation: Laurence Laperri\u00e8re, Maude Larue, B\u00e9a Beaini<\/p>\n<p><strong>Public relations:\u00a0<\/strong>Middle Child \u2013 Axelle Techer<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cossette, in partnership with the Montreal Children\u2019s Hospital Foundation, encourages Quebecers to make a donation, which will be matched thanks to the generosity of P.K. Subban. From December 3 to 31, 2023, the\u00a0Montreal Children\u2019s Hospital Foundation\u00a0(the Children\u2019s), in conjunction with\u00a0Cossette, will be running its Every Donation Counts Double campaign in support of the Foundation\u2019s pediatric<\/p>\n","protected":false},"author":1,"featured_media":19736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[458],"tags":[],"class_list":{"0":"post-19735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-better-world-ideas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Every donation counts double with Cossette and the Children\u2019s Foundation - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/every-donation-counts-double-with-cossette-and-the-childrens-foundation\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Every donation counts double with Cossette and the Children\u2019s Foundation - Tomilli\" \/>\n<meta property=\"og:description\" content=\"Cossette, in partnership with the Montreal Children\u2019s Hospital Foundation, encourages Quebecers to make a donation, which will be matched thanks to the generosity of P.K. Subban. 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