{"id":19747,"date":"2023-12-05T00:00:00","date_gmt":"2023-12-05T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/bbdo-guerrero-celebrates-25th-birthday-and-releases-new-study-revealing-pinoy-gen-z-trends\/"},"modified":"2026-02-08T19:42:24","modified_gmt":"2026-02-09T00:42:24","slug":"bbdo-guerrero-celebrates-25th-birthday-and-releases-new-study-revealing-pinoy-gen-z-trends","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/bbdo-guerrero-celebrates-25th-birthday-and-releases-new-study-revealing-pinoy-gen-z-trends\/","title":{"rendered":"BBDO Guerrero Celebrates 25th Birthday and Releases New Study Revealing Pinoy Gen Z Trends"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">BBDO Guerrero, one of the country\u2019s most awarded advertising agencies, <\/span><span style=\"font-weight: 400;\">recently celebrated its 25<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> birthday and took the opportunity to share valuable insights from their latest research on Pinoy Gen Z <\/span><i><span style=\"font-weight: 400;\">(The State of Filipino Youth)<\/span><\/i><i><span style=\"font-weight: 400;\">.<\/span><\/i><span style=\"font-weight: 400;\"> The BBDO Voices report: \u201cPinoy Gen Z on Gen Z\u201d is a mix of qualitative study and quantitative research covering more than 300 respondents in the 18-25 age group and <\/span><span style=\"font-weight: 400;\">delves into the impact of digitalization on the Gen Z population, emphasizing their constant online presence and their unparalleled access to vast amounts of information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It explores their concerns, ranging from employment, economic, political, environmental, to health-related issues, and the resulting sense of uncertainty. Additionally, the study uncovers the coping mechanisms employed by Pinoy Gen Z, including their use of humor to navigate challenges and their evolving values in response to the information they encounter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To bring the story to life, the team created a spoof reality TV trailer called \u201cBrand Love Island\u201d which unpacks the findings of the study in showing the things that Pinoy Gen-Z respondents are looking for in an ideal brand partner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The study was launched to a select group of senior agency clients, hosted by BBDO Asia\u2019s regional CEO, Tze Kiat Tan, with agency chairman, David Guerrero, agency CEO, Francine Kahn-Gonzalez, and the agency\u2019s head of strategy, Gino Borromeo. Also present were BBDO Asia CFO Soo Siong Keoy, and other members of the regional and local management team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">David Guerrero, who also presented learnings about the changes in the industry over the time since the agency started, thanked the agency\u2019s clients for their partnership and trust. These included some of the country\u2019s leading consumer marketers from PepsiCo, JFC, Dito Telecommunications, BPI and Unilever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gino Borromeo said: It\u2019s not enough to assume things about this generation, but we need to provide a solid understanding of who they are as people. Because this is what makes or breaks a campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tze Kat Tian, congratulated the agency on reaching this significant milestone and paid tribute to \u201cthe dedication and success of the Philippine office\u201d and \u201cthe success of the study\u201d while BBDO Worldwide CEO paid tribute to \u201cthis wonderful agency\u201d in celebrating its 25th year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The study<\/span><span style=\"font-weight: 400;\"> is now available via the agency\u2019s website. Click <\/span><a href=\"https:\/\/bbdoguerrero.com\/gen-z-study\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> for more details.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBDO Guerrero, one of the country\u2019s most awarded advertising agencies, recently celebrated its 25th birthday and took the opportunity to share valuable insights from their latest research on Pinoy Gen Z (The State of Filipino Youth). The BBDO Voices report: \u201cPinoy Gen Z on Gen Z\u201d is a mix of qualitative study and quantitative research<\/p>\n","protected":false},"author":1,"featured_media":19748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[562],"tags":[],"class_list":{"0":"post-19747","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trend-setters"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BBDO Guerrero Celebrates 25th Birthday and Releases New Study Revealing Pinoy Gen Z Trends - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/bbdo-guerrero-celebrates-25th-birthday-and-releases-new-study-revealing-pinoy-gen-z-trends\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBDO Guerrero Celebrates 25th Birthday and Releases New Study Revealing Pinoy Gen Z Trends - Tomilli\" \/>\n<meta property=\"og:description\" content=\"BBDO Guerrero, one of the country\u2019s most awarded advertising agencies, recently celebrated its 25th birthday and took the opportunity to share valuable insights from their latest research on Pinoy Gen Z (The State of Filipino Youth). 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