{"id":19767,"date":"2024-01-19T00:00:00","date_gmt":"2024-01-19T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/starcom-us-launches-2024-trends-report\/"},"modified":"2026-02-08T19:43:18","modified_gmt":"2026-02-09T00:43:18","slug":"starcom-us-launches-2024-trends-report","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/starcom-us-launches-2024-trends-report\/","title":{"rendered":"Starcom US launches 2024 Trends Report"},"content":{"rendered":"<p>In a world of deep fakes, Insta filters and ChatGPT, it\u2019s getting harder to define what\u2019s real and what\u2019s not. And even as people increasingly use these technologies, they still say they want to see authenticity from brands and the people in their lives.<\/p>\n<p>So what does \u201cauthentic\u201d mean in 2024?<\/p>\n<p>The answer: Sometimes fake is realer than real.<\/p>\n<p>In 2024, we\u2019ll be searching for The New Authentic through:<\/p>\n<ul>\n<li><strong>Technology<\/strong><\/li>\n<li><strong>Life Goals<\/strong><\/li>\n<li><strong>Relationships<\/strong><\/li>\n<li><strong>Communication<\/strong><\/li>\n<\/ul>\n<p>Read the full report\u00a0<a title=\"2024 Trends FINAL\" href=\"https:\/\/www.starcomww.com\/media\/eeqchuqa\/2024-trends-final.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>Taken from:<a href=\"https:\/\/www.starcomww.com\/news\/trends2024\/\"> https:\/\/www.starcomww.com\/news\/trends2024\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world of deep fakes, Insta filters and ChatGPT, it\u2019s getting harder to define what\u2019s real and what\u2019s not. And even as people increasingly use these technologies, they still say they want to see authenticity from brands and the people in their lives. So what does \u201cauthentic\u201d mean in 2024? The answer: Sometimes fake<\/p>\n","protected":false},"author":1,"featured_media":19768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466],"tags":[],"class_list":{"0":"post-19767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-trends"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starcom US launches 2024 Trends Report - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/starcom-us-launches-2024-trends-report\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starcom US launches 2024 Trends Report - Tomilli\" \/>\n<meta property=\"og:description\" content=\"In a world of deep fakes, Insta filters and ChatGPT, it\u2019s getting harder to define what\u2019s real and what\u2019s not. And even as people increasingly use these technologies, they still say they want to see authenticity from brands and the people in their lives. So what does \u201cauthentic\u201d mean in 2024? 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