{"id":20122,"date":"2025-11-07T00:00:00","date_gmt":"2025-11-07T05:00:00","guid":{"rendered":"https:\/\/tomilli.com\/en\/2025-b2b-thought-leadership-impact-report-from-edelman-and-linkedin\/"},"modified":"2025-11-07T00:00:00","modified_gmt":"2025-11-07T05:00:00","slug":"2025-b2b-thought-leadership-impact-report-from-edelman-and-linkedin","status":"publish","type":"post","link":"https:\/\/tomilli.com\/en\/2025-b2b-thought-leadership-impact-report-from-edelman-and-linkedin\/","title":{"rendered":"2025 B2B Thought Leadership Impact Report from Edelman and LinkedIn"},"content":{"rendered":"

In today\u2019s complex B2B landscape, buying decisions are rarely made by just one stakeholder. Instead, they\u2019re shaped by a broader group of internal influencers: \u201chidden buyers.\u201d Their involvement may not be visible, but their influence can fast-track a deal \u2014 or bring it to a halt. In fact, more than 40% of B2B deals stall due to internal misalignment within buying groups.* Overlooking these voices isn\u2019t just a miss; it\u2019s a risk.<\/p>\n

So, how do you influence the hidden buyer?<\/p>\n

Now in its seventh year, the\u00a02025 B2B Thought Leadership Impact Report from Edelman and LinkedIn<\/strong>\u00a0draws insights from nearly 2,000 global professionals, including both visible and hidden decision-makers. The takeaway is clear: thought leadership isn\u2019t just content marketing; it\u2019s a strategic tool for building trust, driving alignment, and opening doors where ads and traditional sales methods fall short.\u00a0This year\u2019s report is your guide to reaching deeper into the buying group \u2014 and turning silent influencers into powerful advocates.<\/strong><\/p>\n

Hidden buyers actively discover, consume, and evaluate thought leadership just like target buyers.<\/strong><\/p>\n

Hidden buyers may be hidden, but that doesn\u2019t mean they\u2019re passive.<\/p>\n

Taken from: https:\/\/www.edelman.com\/expertise\/Business-Marketing\/2025-b2b-thought-leadership-report<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In today\u2019s complex B2B landscape, buying decisions are rarely made by just one stakeholder. Instead, they\u2019re shaped by a broader group of internal influencers: \u201chidden buyers.\u201d Their involvement may not be visible, but their influence can fast-track a deal \u2014 or bring it to a halt. In fact, more than 40% of B2B deals stall<\/p>\n","protected":false},"author":1,"featured_media":20123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466],"tags":[],"class_list":{"0":"post-20122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-trends"},"yoast_head":"\n2025 B2B Thought Leadership Impact Report from Edelman and LinkedIn - Tomilli<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomilli.com\/en\/2025-b2b-thought-leadership-impact-report-from-edelman-and-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 B2B Thought Leadership Impact Report from Edelman and LinkedIn - Tomilli\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s complex B2B landscape, buying decisions are rarely made by just one stakeholder. 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